Professors William Harris Ressler and Scott R. Hamula, Department of Strategic Communication, and Wenmouth Williams Jr., Department of Television-Radio, published research titled "Baseball Teams, Radio Stations and Corporate Social Responsibility" in the spring 2010 issue of the International Journal of Integrated Marketing Communications (IJIMC). Their paper examines the synergistic outcomes that can develop when professional baseball teams, local radio stations, corporate sponsors, and benefiting nonprofit organizations work together in a cause-related marketing relationship.
The IJIMC is devoted to the dissemination of information about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results.
ITHACA, NY — Patricia Zimmermann — professor of cinema, photography and media arts at Ithaca College and codirector of the Finger Lakes Environmental Film Festival — has been appointed lead curator of “Open Space/Singapore/Southeast Asia,” an exhibition to be showcased at the International Communication Association Conference in Singapore. Beginning June...
Stephen Tropiano’s book, Obscene, Indecent, Immoral, and Offensive: 100+ Years of Censored, Banned and Controversial Films, was a finalist for the Theatre Library Association’s Richard Wall Memorial Award.
The Richard Wall Memorial Award, one of two awards given out each year by the Theatre Library Association (TLA), honors one English-language book of exceptional scholarship in the field of recorded performance published or distributed in the United States during the previous calendar year. For the 2010 awards, more than 150 academic and commercial publishers were invited to participate, with nearly 350 titles nominated by TLA members and publishers.
Over spring break 2010, Dr. Kati Lustyik, Assistant Professor in the Department of Television-Radio, and three Park students, Daniel Haack ’10 (Integrated Marketing Comm, Minor in International Comm), Joseph Bagliere ’11 (TVR, International Comm, Minor in Politics) and Tucker Ives ’11 (TVR, International Comm, Minor in Politics), traveled to Doha, Qatar, to work on a...
The National Board of Review of Motion Pictures (NBRMP) awarded Alyssa Krause ’09 and Tommy Strauss ’09 each with a $2,000 Student Grant. This year, NBRMP recognized students at 10 schools including New York University, Brooklyn College, Columbia University, and Northwestern University.