Alumni Profiles
![]() | Vanessa Odenbach, 2008 |
| Assistant Account Manager at Arnold Worldwide |
I work in the Brand Promotions department which handles street marketing, sponsorship negotiation and activation, media relations, event and mobile marketing, sampling, added-value maximization, employee and retailer programs, sweepstakes, and brand experiences. For example, on our Volvo account, I planned a promotional tour throughout the U.S. and Canada. Because work in promotions is project-based, I will also work for other clients, like Walmart or Ocean Spray.

