About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “Hillary Clinton”
Monday, April 13, 2015
Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).
And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.
Her new logo is much simpler and more "modern" than her 2008 design. To read my take on her 2008 logo, go to my September 3, 2008 blog post. Back then, I characterized it as "a fairly conventional logo design," which was also patriotic, and slightly stylized and simplified (compared to other political logos).
That being said, her 2016 logo has already generated numerous comments. The positive ones like its simplicity, colors, and "forward" symbolism. The negative comments focus on it being similar to other designs (including "go this way to the hospital"), allegedly poor artistry, and believe that the message is confusing. To read some of opinions, click here.
Of course, the best U.S. presidential campaign logo was probably Obama's 2008 design. To read what I said about that logo, go to my August 22, 2008 blog post.
Monday, October 28, 2013
Chile's presidential election takes place in about three weeks; U.S. voters go to the polls in about three years. One thing both countries have in common is that two women—both known by their first names (seen on their posters) are favored to become president, at present.
Former Chilean president Michelle Bachelet ("Michelle" on some posters) is a Socialist, who heads a seven-party coalition called "New Majority." She is the daughter of a general tortured and killed by the Pinochet dictatorship. Bachelet was the first woman to hold the office of president in Chile, when she won a runoff election in 2005. She could not run for reelection, since presidents cannot hold office for consecutive terms.
According to Joshua Tucker, writing in The Washington Post, "pre-election polls makes it reasonable to assume that if she does not win in the first round (in which an absolute majority of the vote is required), she will win in the runoff" this time around. In the United States, a recent poll had Hillary Clinton ("Hillary" on most of her posters) as the overwhelming favorite to win the Democratic Party nomination for president in 2016 and to beat any Republican challenger.
To read about Chile's last presidential election, which resulted in the election of Sebastián Piñera, a conservative billionaire, in 2010, click here. For more on Chile's past election campaigns, click here. To learn more about election campaigns and poster propaganda in Chile and other countries in Latin America, see my book, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History.
Wednesday, January 21, 2009
Hillary Clinton’s “3 a.m." advertisement (released in March) was named the “Best TV Spot” of the 2008 election, chosen by a large margin in a poll of Campaigns & Elections’ Politics magazine subscribers (many of whom are political professionals). Here are the complete results for the question in the poll:
Which of the following political advertisements would you say was the “Best TV spot” of the 2008 election?
Hillary Clinton – “3 A.M.” 31%
Barack Obama – “The Moment” 24%
John McCain – “Celebrity” 11%
Mike Huckabee – “Chuck Norris Approved” 9%
Bill Richardson – “Job Interviews” 7%
Mitt Romney – “Experience Matters” 3%
Republican National Committee – “Storm” 3%
Mike Gravel – “Throws a Rock in a Lake” 1%
Don’t Know 6%
Clinton's ad did get a lot of attention, and may have helped her win many primaries after it was released—as well as spawning a multitude of parodies on YouTube. Here is the original ad:
Wednesday, September 3, 2008
The Clinton campaign used a fairly conventional logo design. It was patriotic, using a simplified, stylized flag. The type is serifed and classy, but not very modern in feeling, and there is good contrast. It is the only logo I have seen that employs just the first name, but that is to differentiate her from her husband, the ex-president. It also may have served to make her more "personable." As The New York Times pointed out, the "l"s and the "i" could be the number 1.
Her logo reminds me a little of the 2004 Kerry-Edwards design, with a similar font used and a flag (although less stylish) also shown waving, against a blue background that is close to that of Clinton's. The Kerry-Edwards campaign added a slogan, “A Stronger America,” in an attempt to show that the Democratic candidates would be tougher against terrorism.
The Clinton design is more effective, because it is stronger, simpler, and more unified, with the "y" in Hillary joined with the flag.