Silvia Magana, a junior Integrated Marketing Communications major, was recently awarded The Home Depot Most Promising Minority Students Scholarship.
Upon accepting the award, Magana stated: "I am really appreciative for AAF and Home Depot recognizing the minority community, especially in the advertising and marketing field. I feel really lucky to be a part of the...
ITHACA, NY — Ithaca College junior Elizabeth Stoltz has been named a 2012 Newman Civic Fellow, an award that recognizes college students for being leaders who have worked to find solutions to challenges facing their communities. She is among the 162 students nationwide to receive the honor from Campus Compact, a coalition of college and university...
Marc Phillips, '13, has been admitted to the prestigious and highly competitive International Radio and Television Society’s (IRTS) Summer Fellowship Program. Phillips was one of only 15 chosen out of a pool of 1,000 applicants. The IRTS Fellowship Program gives participants the unique opportunity to gain real-world experience in the electronic media industry by working full...
Courtney Brown '14, an IMC major, was one of 15 students awarded the Lee Epstein Scholarship by the Direct Marketing Educational Foundation (DMEF). The faculty sponsor was Professor Scott Hamula, who is also chair of Ithaca College's Department of Strategic Communication and director of the Integrated Marketing Communications (IMC) program in the Roy H. Park School of...
Scott Hamula, associate professor and chair of the Department of Strategic Communication, was recently quoted in an article titled, “When Ad Campaigns Go Horribly, Horribly Wrong.”
The piece, written by Darren Dahl, was published on OPEN Forum, an area of the American Express website that features advice for small business owners.
Hamula stresses the importance of customer research and test marketing before launching a campaign.
To read the article visit: http://www.openforum.com/articles/when-ad-campaigns-go-horribly-horribly-wrong