News

Colleen Wormsley '13 uses Twitter in the same way many others do: checking on friends, following celebrity gossip, and reading about personal interests. Colleen is interested in nonprofit marketing, and has various tweets sent to her Twitter page, including tweets from the organization Baking for Good. This group is an online bakery that donates 15 percent of its sales to the charity...

Add a comment  ·  Read more...


In today’s ever-changing social media landscape, how does one identify and utilize these new tools effectively? As part of Ithaca College’s Roundtables in Innovation series, IMC professor Adam Peruta led a panel of alumni through conversations highlighting the latest trends and pitfalls in social...

Add a comment  ·  Read more...


Unethical children’s marketing remains a contentious issue, yet there has been limited research in recent years attempting to analyze and understand the best practices. IMC professor Adam Peruta and Television-Radio professor Jack Powers presented two research papers focusing on children as consumers at...

Add a comment  ·  Read more...


With the arrival of social media, companies have been forced to restructure their branding strategies. IMC professor Adam Peruta presented a paper at the International Conference on Communication, Media, Technology and Design in Istanbul, Turkey, which analyzed effective social media usage for branding. The...

Add a comment  ·  Read more...


Ithaca College’s chapter of the Public Relations Student Society of America raised $900 at its annual charity basketball tournament, Swish for Make-A-Wish, on April 22, 2012. All proceeds from the event will benefit The Make-A-Wish Foundation, an internationally known nonprofit, which works to grant the...

Add a comment  ·  Read more...


« first | ‹ previous | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | next › | last »


Roy H. Park School of Communications  ·  311 Park Hall  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-1021  ·  Full Directory Listing