News

In today’s ever-changing social media landscape, how does one identify and utilize these new tools effectively? As part of Ithaca College’s Roundtables in Innovation series, IMC professor Adam Peruta led a panel of alumni through conversations highlighting the latest trends and pitfalls in social...

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Unethical children’s marketing remains a contentious issue, yet there has been limited research in recent years attempting to analyze and understand the best practices. IMC professor Adam Peruta and Television-Radio professor Jack Powers presented two research papers focusing on children as consumers at...

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With the arrival of social media, companies have been forced to restructure their branding strategies. IMC professor Adam Peruta presented a paper at the International Conference on Communication, Media, Technology and Design in Istanbul, Turkey, which analyzed effective social media usage for branding. The...

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Ithaca College’s chapter of the Public Relations Student Society of America raised $900 at its annual charity basketball tournament, Swish for Make-A-Wish, on April 22, 2012. All proceeds from the event will benefit The Make-A-Wish Foundation, an internationally known nonprofit, which works to grant the...

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Rachel Allen ’12, a communications management and design major, and Diana Cirullo ’13, an integrated marketing communications major, were selected to participate in the American Association of Advertising Agencies’ (4A’s) Multicultural Advertising Internship Program (MAIP). 

Through this program, racially and ethnically diverse college students have the opportunity to spend 10 weeks during the summer working at 4A’s member agencies.  Rachel will intern in account management at DraftFCB New York, and Diana will intern in the digital media department at The Martin Agency in New York City this summer.  The 4A’s is committed to helping multicultural aspiring advertising professionals break into the industry. 

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