Arhlene Flowers, assistant professor in Integrated Marketing Communications, presented "Learning from Lindsay, Tiger, Brangelina, and Oprah: Celebrities as Teaching Tools for Reputation Management in Public Relations" at the Public Relations Society of America's Educators Academy Research and Posters Session held in Orlando, Florida, during the PRSA International Conference 2011.
The Ithaca College chapter of the Public Relations Student Society of America (PRSSA) has teamed up with the American Marketing Association (AMA) to bring the Intern Queen to Ithaca’s campus on November 8 at 12:05 p.m. in Textor 102. Admission to the event is free, however, seating is limited and tickets will be distributed on a first-come-first-serve basis through...
Arhlene Flowers, assistant professor of Integrated Marketing Communications, was invited to speak at the 2011 Public Relations Society of America Northeast District Conference held in Rochester on September 28. The theme of the conference was “Communicating Without Walls: How PR Is Influencing the Digital Landscape.” Her workshop presentation, “Upgrading Crisis Communications for the Digital Era,” reviewed social media case studies and solutions on how new technology can enhance crisis communications plans.
Arhlene A. Flowers, assistant professor in Integrated Marketing Communications, co-authored a peer-reviewed chapter, “Virtual Worlds for Collaborative Meetings,” in a new IGI Global reference book, Business Organizations and Collaborative Web: Practices, Strategies and Patterns.
Adam Peruta, assistant professor in the Department of Strategic Communication, was selected for the American Advertising Foundation’s 2011 Visiting Professor Program (VPP).
VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. The objective is “to expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.”