Scott Hamula, associate professor and chair of the Department of Strategic Communication, was recently quoted in an article titled, “When Ad Campaigns Go Horribly, Horribly Wrong.”
The piece, written by Darren Dahl, was published on OPEN Forum, an area of the American Express website that features advice for small business owners.
Hamula stresses the importance of customer research and test marketing before launching a campaign.
To read the article visit: http://www.openforum.com/articles/when-ad-campaigns-go-horribly-horribly-wrong
Three Park School students were selected to participate in the International Radio and Television Society (IRTS) Multicultural Career Workshop in New York City in November.
Shante Snipes ’13 and Brandon McCullough ’12, integrated marketing communications majors, and Justina Kofie ’13, a TV-Radio major, participated in the two-day workshop to learn about opportunities in radio, TV, advertising, and digital media. Representatives from more than 30 major communications companies attended. The students were able to participate in various sessions, network with professionals, and have one-to-one meetings.
Diana Cui and Ashley Hunter were selected as finalists for the 2012 Most Promising Minority Students Program sponsored by the American Advertising Association (AAF). Each year, fifty students are chosen nationwide to receive the honor. Didi Shum was named to the program’s Honor Roll.
AAF's Most Promising Minority Students Program is the premier advertising industry award program to recognize and recruit outstanding minority college graduates. The program not only honors the students, but also enhances their knowledge and understanding of the advertising industry by offering networking, interviewing, and industry immersion opportunities with industry professionals during a three-day event in New York City in February.
Cui and Hunter are integrated marketing communications majors, and Shum is a business administration major.
Assistant Professor of Marketing and IMC Kurt Komaromi recently presented a paper and workshop entitled "Instructional Strategies for the Net Generation" at the Northeastern Association of Business, Economics, and Technology (NABET). The conference was held October 18 and 19 in State College, Pennsylvania....
McKenzie Wall ’13 founded Standing Room Only Performing Arts Company (SROPAC) as a way to bring together creative people from all majors at Ithaca College who love the performing arts and to give them meaningful roles in the areas of their choice, regardless of their prior experience. SROPAC requires no auditions; shows...