Ithaca College Students Win $4,000 in Scholarships at National Advertising Case Competition
Two students named finalists in the 2014 Media Plan Case Competition held in Washington, D.C. earn top position in nationwide competition of over 100 students.
For Immediate Release
Contact: Eleanor Strom
WASHINGTON— Two Ithaca College students participated in the 2014 Media Plan Case Competition finals this summer in Washington, D.C.
Lauren Denecke and Sara Harmon, both rising juniors majoring in Integrated Marketing Communications, came in second place at the competition earning each student a $2,000 scholarship award. Denecke and Harmon worked as a team to complete a qualification round entry, media plan and a 20-minute final presentation in order to be considered for a portion of $10,000 in scholarship awards.
The Media Plan Case Competition encourages students to create a strategic media plan based on a hypothetical referendum campaign. Participants must evaluate real world, consumer driven, data to determine the best media mix needed to bring their target voter to the polling booth.
Twelve finalists from six universities participated in the case competition finals and Media Scholars Week. The foundation brings the finalists to the Nation’s Capital where they visit over fifteen media and public policy organizations. The scholars have many opportunities to network with leaders in the media industry in an off-the-record setting.
The week and competition culminate at a Networking Reception held in the Knight Conference Center at the Newseum. Nearly 500 guests from across the country witnessed Denecke and Harmon accept their runner-up award.
The Washington Media Scholars Foundation, which sponsors the event, is a non-partisan 501(c)(3) organization committed to advancing opportunities for undergraduate college students interested in public policy media strategy, research and management.
In addition to Media Scholars Week, the organization distributes $30,000 in scholarships through the Media Fellows Program. For more information, visit MediaScholars.org.