Professor Hamula Judges AAF ADDY Awards
Scott Hamula, associate professor and chair of the Department of Strategic Communication, was invited to judge the American Advertising Federation’s ADDY Awards for the Albany Ad Club. Both student and professional entries were judged on January 25 and 26.
Acclaimed as the advertising industry’s largest and most representative competition, the ADDY Awards attract over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation, the local ADDY Awards is the first of a three-tier national competition, in which local entrants across the country vie for recognition as the very best in their markets. Local winners compete against other winners in one of 15 district competitions at the second tier, and then district winners compete in the third tier at the national ADDY Awards competition.
According to the AAF, the ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The AAF Student ADDY Awards Competition is a unique national awards program designed for college students, who are enrolled full- or part-time in an accredited U.S. educational institution. Their creative work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country