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Members of the American Marketing Association chapter on campus attended the AMA 36th Annual International Collegiate Conference April 10-12, 2014 in New Orleans, Louisiana. The annual Collegiate Conference is a gathering of over 1,300 AMA college students and marketing professionals connecting, sharing and learning. From insightful sessions led by highly regarded marketing...

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Arhlene A. Flowers, associate professor in Integrated Marketing Communications, and Cory L. Young, associate professor in Communication Management and Design and chair of the Communication graduate program, published a book chapter, "#CHR. Disappearing Woman? Navigating Crisis Communication Internationally,” in Casing Public Relations, a new book published by Kendall Hunt...

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Two teams of IMC majors are currently involved in the Washington Media Scholars Foundation Media Plan Case Competition, a media planning competition with a grand prize of $5,000. Lauren Denecke and Sara Harmon, both class of 2016; and Kyle James and Kristina King, class of 2016 and 2015 respectively, have submitted their case plan and are awaiting the results that could earn them an...

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IMC major Chenaya Devine Milbourne, class of 2014, has been selected as Ithaca College’s recipient of the Vance and Betty Lee Stickell Internship Award for her dedication to academics and the American Advertising Federation. Chenaya is currently the vice president of Ithaca College’s chapter of AAF.

Established by the Los Angeles Times and AAF in 1988, this...

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