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Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Finger Lakes Chapter of the Public Relations Society of America. She addressed the challenges of communicating to a global audience at a luncheon held on November 10 at the Franziska Racker Center in Ithaca. The discussion also included interactive exercises on writing for international and...

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Carter Smalley, ‘16, is a notable IMC alumnus who not only made an impact at Ithaca College but continues to make an impact in the advertising world. His current position in the IPG InterAct Associates Program, a two-year entry-level program, allows him to rotate every six months to a new agency learning new skills and contributing his own. The importance in the program stems from the...

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Rose Lee, ’18, an integrated marketing communications major with a minor in psychology, has been involved with ICTV since her freshman year. Nicole Haines, ’17, an integrated marketing communications major and nutrition promotion minor, reached out to Rose to learn more about her experience with ICTV.

Q: How long have you been involved with ICTV and what prompted you to...

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Ithaca College’s American Marketing Association chapter is getting a fresh spin with IMC senior Kat Fischer acting as president. The organization, housed in the School of Business, acts as one of the premier professional development groups on the Ithaca College campus. While IC AMA is traditionally run by two co-presidents, Fischer has taken the position independently during her final...

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Frances Mooney, class of 2017 and an Integrated Marketing Communication major, has an interesting story to tell about her and her roommates. Frances and her roommates have a lot in common. But as any group of friends do, they also have differences. One difference that separates them is their majors. Frances is the only communications roommate. John is accounting and finance in the business...

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