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Ithaca College’s Chapter of the Public Relations Student Society of America (IC PRSSA) hosted its 16th Annual Swish for Make-A-Wish basketball tournament on Saturday, April 8, 2017, at the Ithaca College Fitness Center. This annual event raises awareness and money for Make-A-Wish Central New York, an organization dedicated to granting the wishes of children with...

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Every year a handful of Ithaca College students are selected to present their research or creative work at the James J. Whalen Academic Symposium. Among those at this year’s symposium was Alane Schmelkin, a junior double major in integrated marketing communications and psychology. Alane and her team have been assisting professor Leigh Ann Vaughn in research on personality and social...

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Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Finger Lakes Chapter of the Public Relations Society of America. She addressed the challenges of communicating to a global audience at a luncheon held on November 10 at the Franziska Racker Center in Ithaca. The discussion also included interactive exercises on writing for international and...

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Carter Smalley, ‘16, is a notable IMC alumnus who not only made an impact at Ithaca College but continues to make an impact in the advertising world. His current position in the IPG InterAct Associates Program, a two-year entry-level program, allows him to rotate every six months to a new agency learning new skills and contributing his own. The importance in the program stems from the...

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Rose Lee, ’18, an integrated marketing communications major with a minor in psychology, has been involved with ICTV since her freshman year. Nicole Haines, ’17, an integrated marketing communications major and nutrition promotion minor, reached out to Rose to learn more about her experience with ICTV.

Q: How long have you been involved with ICTV and what prompted you to...

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