Archive: August 2015
ITHACA, NY — Bringing a new product onto store shelves can be fraught with peril, but an expert on nostalgia says Converse has struck marketing gold with the first radical redesign of its iconic Chuck Taylor All-Stars since the sneaker was introduced 98 years ago.
“The people who buy and wear Chuck Taylors tend to be very passionate about them,” says Alison B....
ITHACA, NY — When an athlete tries to breathe deep and struggles to get air, their performance suffers and stress takes over. Such a common symptom is easily misdiagnosed, but could signal a physical issue that many sports health care professionals may be unaware of. Luckily, an unlikely pair of medical professionals at Ithaca College are teaming up to help athletes recover from...
ITHACA, NY—The Hollywood Reporter — which bills itself as the authority on the film and entertainment industry — has included Ithaca College in its ranking of the top 25 film schools in the nation. This is the second time the college has been recognized.