Project Look Sharp to Return to Kendal Ithaca for Another Year


Contributed by Ari Kissiloff

On Wednesday March 26, Project Look Sharp presenter Sox Sperry will return to the Kendal at Ithaca community to present on sustainability and water issues after a successful showing last year. 

This presentation will be an interactive introduction to Project Look Sharp’s method of engaging learners through media message analysis. Entitled: “Who Says the Water Quality is Just Fine? How the Media Spins Sustainability”. The focus will be on media representations of environmental sustainability, especially in the area of watershed stewardship.  Sperry will engage participants and lead them in a critical thinking process designed to help better understand conflicting media messages about the protection of water resources.  The presentation will take place in the Kendal auditorium and will begin at 7:15 pm. Any further questions can be fielded to Sox Sperry at

Project Look Sharp supports the integration of critical thinking and media literacy into the teaching of core content in multiple subject areas.  They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world. 

Project Look Sharp has consistently received very positive feedback from well-respected individuals within the media community. The late historian Howard Zinn praised Project Look Sharp’s work for how it changes the way students think, saying “it fosters independent thinking, which, after all, should be the chief objective of a good education.” After reviewing Look Sharp’s early curriculum kits, preeminent journalist Bill Moyers commented “I wish that I had these materials when I was in school.”