Program Coordinator & Faculty Expert
Diane Gayeski '74 is internationally recognized for her work as a professor, scholar and consultant in organizational learning and communication, business performance improvement and educational technologies. She is Associate Dean for Academic Initiatives and Professor of Communication Management & Design in the Park School of Communications at Ithaca College and has taught for 30 years. In addition, she has led over 300 projects for clients worldwide to help them assess and adopt new communication technologies and management systems. The author of thirteen books and scores of articles, Dr. Gayeski is a frequent speaker at conferences and executive briefings and has been quoted in the Wall Street Journal, Business Week, Corporate University Review, Training Magazine, and ComputerWorld. Her latest book, Managing the Communication Function, will be a resource for this program.
overview|highlights|courses|schedule|costs|register|faq
Have you recently been promoted into management – or would you like to be?
Do you now find you have to manage more people and resources (internal and external)?
Are you being asked to demonstrate business value or show the “ROI” of your decisions?
Would your career benefit from having a credential to highlight your work experience?
The program is designed for communication, training or performance improvement professionals with 5-10 years of experience moving into management. The topics covered are immediately relevant to your career, providing concepts and skills necessary for you to:
Each course provides practical tools and advice, as well as giving you the theoretical underpinning and vocabulary needed to more effectively explain and defend your strategic decisions.They are facilitated by faculty from Ithaca College, providing you with access to leading experts in the field. Each course is a two week experience requiring about 10 hours of work, including readings participating in online discussions and completing assignments or work-related projects. The “anytime” format gives you the flexibility to fit it to your schedule. Complete any 4 courses to earn a Professional Certificate from Ithaca College.
10 hours over 2 weeks just 4 times=a new line on your resume*
Courses cover immediately relevant professional topics (see course descriptions)
Complete 4 courses to earn your Professional Certificate in Strategic Communication Management or Performance Improvement Management
Online course discussions are facilitated by Faculty Experts offering great learning and networking opportunities with peers
Each course requires approximately 10 hours of work including readings, participation in online discussions, and course assignments or projects
Each course earns 1 CEU (Continuing Education Unit) for a total of 4 CEUs for completing the certificate program
*by earning a Professional Certificate from Ithaca College
Complete any 4 of the courses to earn the Certificate
ROI and Beyond: Demonstrating the Value of Communications or Performance Systems as a
Business Asset
Learn how to calculate the potential and current value of communication systems and projects as they
contribute to the intangible asset portfolio and shareholder value of your organization. [more]
Leadership and Coalition-building
Leading means more than managing. You’ll develop new ways to leveraging your strengths and
preferences, to build effective teams, and to manage upwards. [more]
Managing Projects with In-house and Outsourced Teams
Develop skills in writing and using RFPs, budgeting, scheduling, coordinating responsibilities, and
using collaboration technologies to bring successful projects in on time and within budget. [more]
Designing and Modeling Communication Systems and Infrastructures
Learn how to become the architect of a coherent and vibrant system of rules (policies, procedures, and
standards) and tools (technologies and vehicles). [more]
Evaluating Emerging Technologies
Learn what’s hot and what’s not even on the radar screen, and how to assess if and how you
should adopt a new technology. [more]
Needs Analysis and Performance Consulting
Move beyond being a creative producer to a consultant who identifies and closes business performance
gaps, using a set of analytical methods and a wide variety of solutions. [more]
Strategic Planning (NEW in 2008!)
Acquire a deeper understanding of strategy concepts and learn to develop a strategic plan that creates
alignment with organizational priorities and cultivates influence with senior leadership. [more]
Managing Across the Generations (NEW in 2008!)
You’ll learn how leading organizations attract, train, communicate with, and motivate
youngsters, accommodate the needs of experienced elders, and capture the knowledge of the
quickly-retiring Baby Boomers. [more]
Change Management (NEW in 2008!)
Change efforts are often complex, messy, and impacted by cultural forces. You will examine
concepts, models, roles, and best practices for implementing and managing change initiatives
effectively. [more]
The courses are 2 week online sessions which begin on a Wednesday and end on a Tuesday. The courses are scheduled consecutively to allow you to earn your certificate in a timely way. The schedule through Summer 2008 is:
2008
Jan 23 – Feb 5 Strategic Planning
NEW!
Feb 13 – Feb 26 ROI and Beyond
Mar 26 – Apr 8 Leadership and
Coalition-building
May 7 – May 20 Managing Projects with In-house and Outsourced
Teams
May 7 – May 20 Managing Across the Generations
NEW!
Jun 4 – Jun 17 Designing & Modeling Communication Systems and
Infrastructures
Jun 4 – Jun 17 Change Management
NEW!
Jun 18 – Jul 1 Evaluating Emerging
Technologies
Jun 18 – Jul 1 ROI and Beyond
Jul 9 – Jul 22 Needs Analysis and Performance
Consulting
Sep 3 – Sep 16 Strategic Planning
Sep 3 – Sep 16 Leadership and
Coalition-building
Sep 24 – Oct 7 Managing Across the Generations
Sep 24 – Oct 7 Managing Projects with In-house and Outsourced
Teams
Oct 15 – Oct 28 Change Management
Oct 15 – Oct 28 Designing & Modeling Communication Systems and
Infrastructures
Nov 5 – Nov 18 ROI and Beyond
Nov 5 – Nov 18 Evaluating Emerging Technologies
$525 per course or
$450 per course with member or IC alumni discount
Certificate discounts also available.
For more information and to REGISTER for courses in one of these programs, visit...
www.iabc.com/scm or conf@iabc.com
800.776.4222 (US & Canada) or 415.544.4700
(outside US)
www.ispi.org/pim or bethd@ispi.org or 301.587.8570 x108
For additional program information contact:
Ithaca College Graduate and Professional Studies at 607-274-3143 or gps@ithaca.edu
