Ithaca College

Roy H. Park School of Communications

Television-Radio Courses

TVR-10100 Introduction to Media Production NLA

An applied, practical introduction to the fundamentals of audio and video electronic media production. Covers theory, terminology, and techniques, with emphasis on the function and operation of various analog and digital equipment. The basic technical and aesthetic skills of both radio production and television studio production are covered. 4 credits. (F-S)

TVR-10300 Introduction to Strategic Communication LA

Introduction to the fundamental theories, concepts, and applications of strategic communication to meet a variety of organizational goals. Provides an overview of practices in communication management, learning, and design, and integrated marketing communications. Describes how these elements can be combined to create seamless programs that affect the various publics of businesses and not-for-profit organizations, and how such programs increase organizational value and effectiveness. Students investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, and designing possible solutions from multiple perspectives. This course is cross-listed with OCLD-10300. 3 credits. (F-S)

TVR-11500 Introduction to Field Production NLA

Introduction to electronic field production techniques, including portable field camera operation, video editing, lighting, scripting, media aesthetics, and logistics. Students will develop both their creative and technical skills through a combination of production exercises, projects, readings, and critiques. Prerequisites: TVR-10100. 4 credits. (F-S)

TVR-12100 Introduction to Mass Media LA

Survey of American mass media with emphasis placed on the historical development, structure, organization, function, and effects of mass media in society. Discussion includes issues such as ethnic, racial, age, and sex-role stereotyping; violence; children and the media; and economic control and the role of governmental regulation. 3 credits. (F-S)

TVR-12200 Introduction to Media Aesthetics and Analysis LA

Teaches techniques and criteria for analysis of media productions. Examines the basic production techniques used to communicate with visual images and sound. Topics such as light, composition, motion, sound, editing, and time may be covered. Aesthetics in the production, consumption, and critique of media are surveyed. 3 credits. (F-S)

TVR-12300 Introduction to Law and the Media LA

An introduction to law, lawyers, juries, and the legal system as portrayed in dramatic, news, and documentary television programming as well as in popular films. This course will study how the media and the legal system influence each other. Ethical issues concerning how the media portrays the legal system to the audience will be analyzed. Concepts including double jeopardy, jury tampering, hung juries, new trials, judicial misconduct, appeals processes, and judicial corruption will be discussed as they relate to the various contemporary television programming and films to be viewed in class. When possible, local judges or lawyers will appear on a discussion panel. 3 credits. (S)

TVR-13100 Media Writing LA

Focuses on exposing the student to a diverse selection of writing styles and formats used in the mass media. It will introduce critical, analytical, and applicative writing skills in areas such as audio, visual, and interactive media. 3 credits. (F-S)

TVR-13400 Developing Story Narratives LA

Utilizing dramatic and experimental techniques from the world of theater, art, literature, film, and international cultures, this course is designed to teach and challenge the student with new ways to develop storytelling strategies. Through the exploration of various narrative methods, students will produce a series of short written works. 3 credits. (F)

TVR-21500 Intermediate Field Production NLA

Previously learned skills will be amplified, enhanced, and refined through a combination of in-class exercises and outside projects with equal attention to form and content. Emphasis will be placed on the development of ideas, storytelling, and greater sophistication in all areas of electronic field production. Prerequisites: TVR-11500. 4 credits. (F-S)

TVR-22000 Global Flow of Information LA

A critical review and analysis of theories, policies, and issues in international and intercultural communication, as well as the flow of information among nations of the world through traditional and contemporary communication channels. Includes interpersonal communications, the mass media, satellite communications, diplomacy, international conventions, and others. Readings and discussions of research studies in intercultural and international communication demonstrate the interconnections of communication and international relations. Emphasis is placed on the impact of the flow of information on political, economic, cultural, legal, and social aspects of various countries and regions. Prerequisites: One course in the social sciences; sophomore standing. 3 credits. (F)

TVR-22500 Television Production and Direction NLA

This intermediate studio television production course builds upon basic production techniques covered in TVR-10100 Introduction to Media Production. Video aesthetic theories will be applied in creative studio productions. Prerequisites: TVR-10100. 4 credits. (F-S)

TVR-23200 Public Relations LA

Defines public relations functions and processes. Examines public relations history, ethics, theories, tactics, specializations, and career opportunities. Prerequisites: Sophomore standing. 3 credits. (F-S)

TVR-24100 Advertising LA

A survey of the history, organization, operation, and regulation of the advertising industry. Emphasis is placed on the economics of advertising, including rate structures, media analysis, and demographics, and on the creation and evaluation of advertising. Prerequisites: Sophomore standing. 3 credits. (F-S)

TVR-26000 Quantitative Mass Media Research Methods LA

A basic introduction to quantitative research methods in mass communications including sampling, survey, experimental, and content analysis. Review of literature, identification of basic concepts, problems, responsibilities, and research ethics; procedures and basic techniques of computer data analysis. A research project is required. Prerequisites: TVR-12100. 3 credits. (F-S)

TVR-26200 Qualitative Mass Media Research Methods LA

A basic introduction to theories and research skills used in qualitative research as applied to mass communication. Major topics include cultural studies theories, ethnography, historical research, depth interviews, qualitative content analysis, and focus groups. Review of literature, identification of basic concepts, problems, and responsibilities. A research project is required. Prerequisites: TVR-12100. 3 credits. (S)

TVR-27100 Audio Production NLA

Examines the theory and practice of audio production and highlights the unique properties of the medium. The concept of sound design is examined as applied to programming intended for persuasion, information, and entertainment. In addition to providing hands-on experience through production exercises and projects, considerable emphasis is placed on aesthetic analysis of audio products through a series of critical listening exercises. Prerequisites: TVR-10100 (or MUMC-14500 for students in the bachelor of music in sound recording technology only). 4 credits. (F-S)

TVR-29200 Minicourses in Communications NLA

A series of short courses in specialized areas of communications that do not meet the College guidelines for liberal arts designation. Visiting lecturers and faculty of the school participate in areas of their expertise. May be repeated. Prerequisites: Vary depending on the topic; refer to Undergraduate Course Offerings each semester. Pass/fail. 1-2 credits. (IRR)

TVR-29300 Minicourses in Communications LA

A series of short courses in specialized areas of communications that meet the College guidelines for liberal arts designation. Visiting lecturers and faculty of the school participate in areas of their expertise. May be repeated. Prerequisites: Vary depending on the topic; refer to Undergraduate Course Offerings each semester. Pass/fail. 1-2 credits. (IRR)

TVR-29600 Audience Research NLA

Survey of the major forms of audience research in television and radio, with particular emphasis placed on the Nielsen and Arbitron ratings reports. Covers principles of sample surveys; interpretation of audience data; and application to programming, promotion, and sales. Prerequisites: TVR-12100; TVR-26000. 3 credits. (F-S)

TVR-29700 Documentary Research NLA

Incorporating qualitative and quantitative research methodology, emphasis is placed on research skills used in documentary production and news reporting. Major topics include gathering information from primary and secondary sources and evaluating information. Students carry out research for a documentary feature and present a formal program proposal. Prerequisites: Communications major; sophomore standing; TVR-12100. 4 credits. (F-S)

TVR-30400 Advanced Studio Production NLA

An advanced studio television course expanding on established production skills acquired in previous courses while introducing additional concepts and techniques required for complex multi-camera productions. By producing, writing, and directing a variety of programs, students will apply production theories and concepts within a digital production environment. Prerequisites: TVR-11500; TVR-22500. 4 credits. (F-S)

TVR-30900 Motion Graphics and Animation NLA

This course will introduce motion graphics and animation techniques using traditional and computer forms. Theoretical and conceptual approaches to motion graphics design and techniques will be explored using international examples. Students will complete several animation projects with increasing complexity during the semester. Prerequisites: TVR-22500. 4 credits. (Y)

TVR-31000 Experimental Video: Production and Criticism NLA

Examines the history and theory of video as a visual art form. Semiotics, structuralism, post-structuralism, and psychoanalysis are employed as critical and theoretical tools. Genres covered include abstract, conceptual, performance, and new narratives. Students produce both critical papers and their own video work to familiarize themselves with these genres and theories. A final project and participation in a culminating public exhibition of work from the class are required. Prerequisites: TVR-21500 or CNPH-22400. 4 credits. (S)

TVR-31200 Government and Media LA

Provides an understanding of the policy-making process used to formulate various regulations that govern the media. The role of relevant policy-making bodies, such as Congress, the courts, the Federal Communications Commission, and lobby groups, are discussed. Specific regulation concerning the First Amendment, obscenity, libel, privacy, copyright, commercial speech, access to information, antitrust, etc., are also examined. A major research paper on a relevant media regulation topic is required. Prerequisites: TVR-12100; a level-2 television-radio course; junior standing. 3 credits. (F-S)

TVR-31500 Advanced Field Production NLA

This course has two primary agendas, one aesthetic and one technical. The aesthetic focus is on creative authorship, personal vision, and the exploration of strategies and methods for transforming vision into reality. The technical focus is on increasing sophistication and skill within specific areas of field production: sound recording, camera work, lighting, production planning, and computer-based nonlinear editing systems. Prerequisites: TVR-21500; TVR-22500. 4 credits. (F-S)

TVR-32100 Broadcast Programming and Promotion NLA

Examination of the principles and practices of programming for television and radio stations, networks, cable and pay cable television, and satellite services. Analysis of the relation between programming and promotion and of the role of promotion in public relations and in building audience and sales. Prerequisites: TVR-12100; TVR-26000; TVR-29600. 3 credits. (F)

TVR-32200 New Telecommunications Technologies LA

Examines the development of new technologies and communication networks. The structure of the marketplace, government policy, and the social impacts of new technologies are discussed. Issues such as globalization, computer security, privacy, and changes in regulations may be covered. Prerequisites: TVR-12100; two level-2 courses in one or more of the following fields: television-radio, psychology, sociology; junior standing. 3 credits. (F-S)

TVR-32300 Broadcast Sales NLA

Fundamentals of selling radio, television, and cable advertising. A practical approach covering methods and techniques of selling, advertising research, ratings, surveys, merchandising, cooperative advertising, and sales promotion. Guest lecturers include station owners, managers, sales managers, media buyers, and agency personnel. This course is usually offered only in the Los Angeles program. Prerequisites: TVR-19600; TVR-224100; TVR-29600. 3 credits. (F)

TVR-32400 European Mass Media LA

A comparative study of Western and Eastern European mass media, with emphasis placed on their historical development, structure, organization, function, and effects in society. Issues discussed include privatization, satellite broadcasting, East-West media relations, and contemporary political use of the mass media. Prerequisites: Three courses in social sciences; junior standing. 3 credits. (F)

TVR-32500 Seminar in Development Communications LA

A forum for discussion and analysis of various issues involved in the use of mass media in the development effort of third world countries. Examples in a number of African and Asian nations are used to illustrate the use of media support in the development process, successfully or otherwise. External and internal forces that affect media implementation are analyzed. The issue of a communications workforce, its lack in third world countries, and its impact on the present state of affairs are discussed. Prerequisites: Three courses in social sciences; junior standing. 3 credits. (S)

TVR-33000 Advertising Copy Writing and Art Direction NLA

Focuses on building a strategy to meet marketing communication goals with effective advertising across a variety of media. Students will learn, think, and communicate through both copy and visuals as they gain experience in conceptualizing, designing, and writing messages for media. Students will learn how to create and present such messages, as well as how to analyze and evaluate their persuasiveness. Prerequisites: TVR-24100. 3 credits. (F-S)

TVR-33200 Writing for Public Relations NLA

Fundamentals of writing for public relations. Emphasis is placed on format requirements of materials submitted to the media; writing for a client; persuasion in writing; and clarity, flow, and other elements of proper public relations writing style. Provides applications using news release, feature, article, editorial, and financial report formats. Prerequisites: TVR-23200. 3 credits. (F)

TVR-33300 Writing for Series Television NLA

Theory and practice of dramatic writing for television with emphasis placed on the development of the various series television formats. The course will feature a writing workshop with topics including character development, plotting, and marketing the finished product. Prerequisites: TVR-13100, or CNPH-10100 and CNPH-23300. 3 credits. (F-S)

TVR-33500 Electronic Media Criticism LA

Exploration of electronic media programming in terms of aesthetic and socioeconomic contexts. The focus may include broadcast television, radio, audio recording, and nonbroadcast video. Various approaches for analyzing electronic media programming are examined, such as psychoanalytic, Marxist, sociological, and semiotic. Deals with electronic media criticism from both academic and public perspectives. Prerequisites: TVR-12100; junior standing. 3 credits. (IRR)

TVR-35100 Critical Journalism LA

Examines critical, logical, and theoretical approaches to journalism, offering techniques of rational decision making that can be used by media professionals who assess information before distributing it and by media consumers who rely on published and broadcast information. Prerequisites: Three courses in social sciences, humanities, and/or communications. 3 credits. (IRR)

TVR-37100 Advanced Audio Production NLA

The study and application of the creative capabilities of advanced audio equipment. Students learn the theory and techniques of sophisticated audio production, including analog and digital multi-track recording, mixing, signal processing, live remote recording, digital editing, creative sound production, and sound design for other media. Prerequisites: TVR-27100. 4 credits. (F)

TVR-38800 Alternative Media LA

Examines a series of specific examples of alternative media (such as community radio, public access cable television, not-for-profit news services), and how they are used in the United States and other countries. The course covers theoretical and historical materials related to alternative media and how the social, cultural, and political contexts within them have emerged and exist today. Prerequisites: At least two courses in the social sciences; junior standing. 3 credits. (F-S)

TVR-39700 Nonfiction Production NLA

Combines theory and production technique in an intensive study of the nonfiction form, namely, the documentary. Students will learn about the development of the genre while researching, writing, and producing a nonfiction piece. Students will also learn documentary production techniques. Prerequisites: TVR-22500. 4 credits. (S)

TVR-41200 Selected Topics LA

Exploration and analysis of a specific area of communication. Topics vary based on student demand and faculty expertise and research interests. Course content and pedagogical methods meet the College guidelines for liberal arts designation. Not a production course. May be repeated once. Total number of credits in any combination of TVR-41200, TVR-41210, GCOM-41200, GCOM-41210, OCLD-39000, and OCLD-39010 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topic. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)

TVR-41210 Selected Topics NLA

Exploration and analysis of a specific area of communication. Topics vary based on student demand and faculty expertise and research interests. Course content and pedagogical methods do not meet the College guidelines for liberal arts designation. Not a production course. May be repeated once. Total number of credits in any combination of TVR-41200, TVR-41210, GCOM-41200, GCOM-41210, OCLD-39000, and OCLD-39010 may not exceed 6. Prerequisites: Junior standing; others vary depending on the topic. Refer to Undergraduate Course Offerings each semester. 3 credits. (IRR)

TVR-41300 Seminar on Ethical Issues in the Media LA

Seminar in ethics and responsibility in journalism, advertising, and entertainment. Students identify, analyze, and lead discussions on ethical areas such as invasion of privacy by the news media, honesty in advertising, and violence in television and motion pictures. Prerequisites: TVR-21300; senior standing. 3 credits. (IRR)

TVR-41400 Case Studies in Advertising LA

Examines how advertising contributes to specific communication campaigns. Analyzes specific cases to evaluate specific advertising techniques and principles. Prerequisites: TVR-24100; junior standing. 3 credits. (F-S)

TVR-42000 Critical Issues in Integrated Marketing Communications LA

Review and critical analysis of long- and short-term issues in integrated marketing communications, focusing on how critical and ethical considerations affect the sender and receiver of these messages. Students taking this course will look specifically at issues in advertising, public relations, marketing, and sales promotion, and how these areas now overlap to create issues in the converged realm of integrated marketing communications. Prerequisites: TVR-10300; TVR-23200; TVR-24100; MKTG-31200; integrated marketing communications major or minor. 3 credits. (F-S)

TVR-43000 Brand Design and Communication NLA

An advanced course that focuses on the communication process of redesigning a corporate brand for an existing corporation or organization. After defining a company's essence, character, and purpose, students design and execute a corporate image across various forms of internal and external communications. Requires conceptual thinking and creative execution and culminates in a comprehensive branding campaign for a specific company suitable for inclusion in a creative portfolio. Prerequisites: Integrated marketing communications major or minor; junior standing; TVR-33000; TVR-33200. 3 credits. (F)

TVR-43100 Advanced Writing for Television and Radio NLA

Practice and guidance for advanced students in writing television and radio scripts, with special attention in conference to individual writing problems. Prerequisites are either option A: TVR-13100; TVR-33300; WRTG-10600 or WRTG-10700; WRTG-23600; or option B: CNPH-10100; CNPH-23300; CNPH-33300. 3 credits. (IRR)

TVR-44000 Public Relations Lab NLA

An advanced workshop dedicated to the planning of an actual public relations case study, including analysis of the publics involved and the media options for the practitioner; planning, budgeting, and scheduling; and development of problem-solving messages, actions, and/or events. For advanced students in business or communications or for those planning a career in public relations. Prerequisites: TVR-26000; TVR-23200; TVR-33200; acceptance of portfolio. 3 credits. (S)

TVR-44100 Ad Lab NLA

The essentials of advertising campaign planning, including media strategy, positioning, and ad design, culminating in a comprehensive plan for a specific product. For advanced students in marketing or communications or for those planning a career in advertising. Prerequisites: TVR-26000; TVR-24100; TVR-29600; TVR-33000; acceptance of portfolio. 3 credits. (S)

TVR-46000 Senior Seminar LA

Informed by social, cultural, critical, economic, and/or legal theories, these seminars offer in-depth explorations and analyses of the complex relationship among the mass media, individuals, social institutions, industries, and/or culture. Topics vary based on faculty expertise and research interests. Prerequisites: Senior television-radio, media studies, or culture and communication major. 3 credits. (F-S)

TVR-46200 Seminar in Geomedia LA

This advanced seminar is concerned with the analysis of conglomeration and globalization processes as they affect print and broadcast media today. While the main focus is on international news and information, some attention is also given to other media industries. The course also examines citizens' and nongovernmental organizations' responses to globalization locally, nationally, and internationally. The course covers readings and analytical frameworks in several disciplines, including traditional market economics, Marxist analysis, feminist analysis, postcolonial analysis, world system theory, and others. Students take major responsibility for leading discussions and have an opportunity to research an issue of personal interest within the context of the seminar. Prerequisites: Three courses in social sciences; junior standing. 3 credits. (IRR)

TVR-47100 Audio Workshop NLA

The course refines the student's abilities related to audio theory, professional digital audio equipment, critical listening, and the aesthetic analysis of audio products. Students record and edit an extensive audio project outside class. Students may take a second semester of this course with permission of instructor. Total credits may not exceed 8. Prerequisites: TVR-37100. 4 credits. (S)

TVR-49000 Internship NLA

Jointly supervised work experience with a cooperating institution or corporation in the field of communications, intended to motivate the student toward professional growth through observation and participation, to provide opportunities to meet active professionals, and to stimulate career planning. Skill and academic knowledge are put into practice. May be repeated. Total credits may not exceed 12, including London and Los Angeles internships. Prerequisites: Junior television-radio, journalism, or media studies majors or minors; completion of Park School internship procedures. Pass/fail only. 1-6 credits. (F-S)

TVR-49100 Video Workshop NLA

Advanced work and special projects in writing, producing, and directing on an individual or small-group basis. Programs may be developed for broadcast on ICTV or produced for the professional production unit. Prerequisites: TVR-22500; one course from the following list: TVR-27100, TVR-30400, TVR-30900, TVR-31000, TVR-31500, TVR-39700. 4 credits. (F-S)

TVR-49700 Independent Project NLA

An independent project under the supervision of a faculty adviser, with the approval of the department chair. Possible projects include video/audio projects, script projects, and projects in journalism, advertising, or public relations. The outcome should be a completed work suitable for inclusion in a professional portfolio. May be repeated, but the total credits earned from all independent projects may not exceed 6. Prerequisites: Television-radio or integrated marketing communications major; junior or senior standing; permission of the department. 3 credits. (F-S)

TVR-49800 London Communications Internship NLA

A limited number of internships with cooperating institutions or organizations are available to communications majors. The jointly supervised work experience offers the opportunity to learn through observation and participation in a professional setting. See p. 264. Prerequisites: Junior or senior standing; completion of Park School internship procedures; approval of the dean in the semester preceding the London registration. Pass/fail only. 3-6 credits. (F-S)

TVR-49900 Independent Study LA

Intensive study under the supervision of a faculty adviser and the approval of the department chair. Possible topics include quantitative or qualitative research in an area relating to media production, consumption, regulation, or criticism. Comprehensive research paper (not a project) is required. May be repeated, but the total credits earned from all independent study taken may not exceed 6. Prerequisites: Television-radio or integrated marketing communications major; junior standing; permission of department. 1-6 credits. (F-S)