The Ithaca College Gerontology Institute in collaboration with the Finger Lakes Geriatric Education Center is pleased to announce Kimberly C. Paul as its Palliative Care Keynote speaker. This program will focus on connection, innovation, and available services to aging urban and rural communities. Our goal is to encourage honest and clear dialogue between those who are aging and their medical providers, family members, and children. The baby boomer generation is once again forging a new path in societal norms. End of life innovation is happening across the country and people are just now beginning to notice. Palliative care is being requested, there is a surge in the end-of-life doula practices, people are recording legacies, planning their own funerals, and choosing how and where they would like to die. The rapidly growing older adult population is radically changing how we live and die. What is your role in this movement and what are your desires at your own end of life? Together let’s create and expand end of life services so we can all live and die well.