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A degree in Integrated Marketing Communications will provide you with a wide choice of career opportunities within the many facets of advertising and public relations. As one of only a few undergraduate programs in the country that combines creative communication and business courses, Ithaca College’s IMC degree gives you a competitive edge with a set of skills tailored to meet the demands of the real world.

You'll be well-equipped to begin a career as an advertising or public relations account executive, marketing communications specialist, fundraiser, art director, social media manager, media buyer/planner, sales executive, or analytics specialist.  There are opportunities in huge agencies in big cities--  or even in small companies and not-for-profits.