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Senior Influencer Marketing Manager at Open Influence

E Yiwei Zhu is a senior influencer at Open Influence Marketing Manager, where she manages influencer marketing campaigns ranging from strategy development, talent management, and content creation to paid optimization for brands including Abercrombie & Fitch, Under Armour, Dove, and Tresemme.

While at Ithaca College, she interned in NYC at MTV and at McCann, one of the largest ad agencies. She went on to be an account exec at Leo Burnett in Chicago, where she worked on the McDonald's campaign, then on to Publicis, where she worked on the Heineken and P&G accounts, and then on to Geometry Global, where she worked on the JP Morgan Chase account, developing a mobile app for them. 

Zhu was selected to be a member of the 2014 ADCOLOR® Futures while at IC. This program offers sponsorship to attend the 8th Annual ADCOLOR® Awards and Industry Conference in Beverly Hills, California, held in September. During this five day conference, she participated in career-building programs, a two-day intensive training program on professional development, and attended the awards show and dinner. "I am very honored to be selected as an ADCOLOR® future. I am very excited for this amazing opportunity to learn from the best of the industry and network with many talented professionals."

"ADCOLOR® is a nonprofit organization whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR, and entertainment industries. As a member of the ADCOLOR® community, young professionals are connected to and associated with some of the biggest names in diversity and inclusion, some of the most-coveted employers in the country, and some of the most talented professionals in the industry."