Public Relations and Influencer Marketing, Coty

Lindsay Tomaro is the Senior Manager of U.S. Public Relations and Influencer Marketing for Coty’s Luxury Division, overseeing a portfolio of fragrance brands including Calvin Klein, Tiffany & Co., Hugo Boss, Davidoff, Lacoste, and Escada, as well as providing support on Gucci, Chloé, and Bottega Veneta. In this role, she is responsible for developing and managing the execution of press and influencer strategies to maximize print and online coverage; garner positive influencer, trade, and consumer engagement; and support business and sales goals.

Tomaro has been instrumental in transforming the way that influencer content is used and measured at Coty Luxury, collaborating with cross-functional partners to leverage these assets across multiple touchpoints, including paid media, retailer e-commerce, education, sales, and POS. Along with her team, Tomaro secures impactful earned media results that consistently rank #1 in editorial value industry-wide, along with engaging digital content, which drives consumer awareness, desirability, and conversion.

Tomaro has been at Coty since 2016, serving previous roles of assistant manager and manager on the Luxury US Public Relations and Influencer Marketing team, prior to her promotion to senior manager. Previously, she was a junior account executive at Alison Brod Marketing + Communications, serving as an editorial contact across the Fashion, Beauty and Lifestyle divisions for Old Navy, Nicole Miller, Clinique, and Pressed Juicery, among others.

Tomaro graduated from Ithaca College’s Roy H. Park School of Communications in May 2014 with a Bachelor of Science in Integrated Marketing Communications. As an undergraduate student, she served as President of PRSSA (Public Relations Student Society of America), executing the chapter’s annual “Swish for Make-A-Wish” charity basketball tournament. In spring 2012, she attended IC’s study abroad program in London, England, and interned at Stephanie Churchill Public Relations. In summer 2013, Tomaro attended IC’s Los Angeles program, where she interned at PMK*BNC.