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FLEFF Intern Voices

The Finger Lakes Environmental Film Festival from the interns' point of view

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Posted by Andrew Ronald at 3:52PM   |  1 comment

Blog posting written by Andrew Ronald, Film, Photography & Visual Arts '15, Social Media Manager, Mahopac, New York

Follow a couple. Find silence. Move east.

These are certainly not the traditional instructions you would find in a tourism guide. And this is exactly what makes Dérive so innovative.

Eduardo Cachuco and Babak Fakhamzadeh, the Design and Technical Lead of Dérive, respectively, both have backgrounds outside of the communications/new media world. It is in this sense, therefore, that it may come as a surprise how they were able to conceptualize such an original, engaging, and interactive way of exploring an urban space without ever having studied the communication world in such a light.

Nonetheless, they developed the app, and all it took was a simple intention. How do you get people out of their everyday routine to eschew their "consumption of the city" and take a more exploratory approach?

Cities have so much to offer. Understanding it should be collaborative and accessible. Urban spaces are ephemeral, made to be traveled and then later remembered with nostalgia. So why not enjoy the ride while it lasts?  

The FLEFF staff will be creating their own Derive in the quaint town of Ithaca. Compared to larger scale locations like Abu Dhabi and New York City, Ithaca may seem a bit too small to explore, but the mere size of the town shouldn't serve as a problem. In fact, it's rewarding in its own way. It's important to realize that the city is an open idea, no matter the size of the town.

Try the application out for yourself here, and leave some feedback about your experience with Dérive below!

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