The goal of this initiative is to recognize frontline workers’ tireless efforts, while bringing a smile to their face. Additionally, net proceeds are donated to an organization that helps keep those workers safe on the job: Project N95, a non-profit national clearinghouse for critical personal protective equipment (PPE) and medical supplies.
Hester helped to get the project started. “There were a lot of companies expressing appreciation, which is so well deserved and was so necessary for the frontline workers to hear, but I wanted to go a step beyond that and provide them with little gifts, something that would brighten their day, put a smile on their face,” said Hester. “And I also wanted to make a meaningful gesture and raise funds.”
Hester worked with Dreamr Inc. to create the Gratitude Box. “They loved the idea of some type of care box,” said Hester. The majority of the boxes’ contents were donated, it was very competitive especially for the centerpiece item the SUPERHERO bottle. Dreamr Inc. funded the design and production of the custom boxes, the social media marketing, tech and distribution. They curated the box, created the necessary technology and were ready for sale in under five weeks.
The boxes can be delivered to anyone working on the front lines, including nurses, janitors, delivery services and grocery store employees. Additionally, organizations can purchase boxes for their customers or employees.
“Anyone who is out there putting themselves at risk for the greater good to keep the economy moving and to keep people healthy and safe,” said Hester.