But as the award shows, what’s “business as usual” for Farrell’s students is cutting-edge for the rest of the competition. More than 120 schools submitted entries to the international competition, which were reviewed by a team that included volunteers from AACSB member schools and the business community. Each submission was assessed on how inspirational, innovative and impactful it was.
Marco Fontana ’20 spearheaded the on-campus ticket sales, working with a team of students to help sell 2,785 tickets to IC students, faculty and staff — part of the NCAA Division III record 45,161 fans who attended the game. The game was also the largest-ever gathering of IC alumni. For him, this award is a testament to the quality of education students receive at Ithaca.
“From day one, we’re taught to do things others aren’t,” said Fontana, who will be working as an inside sales associate for the New York Mets after graduation. “Professor Farrell emphasizes curriculum to career; she wants what we do in class to help us in our future careers. And that’s what this was. We seized the opportunity, and it means so much that the student team was able to create something so special to IC and to the business school.”
A major reason for that is the trust Farrell places in her students to take charge of opportunities like this and execute them to perfection.