Giovanni Santacroce, senior multimedia producer in the Division of Marketing and Enrollment Strategy, led the update process. One of the key changes was categorizing videos into playlists.
“We had to ask ourselves what prospective and current students wanted to see and how they'd go about searching for it,” Santacroce says. “We wanted the playlists to help students, as well as the greater campus community, easily navigate the channel, and we wanted to highlight important stories or features of IC at the front of the channel. Before, some of our work was getting lost in the mix.”
Natalie Daffinee ’09, associate director for social media strategy and content strategist on the project, spoke to the aesthetic changes that were made and how the channel contributes to the overall social media presence of the college.
“The channel is also now more reflective of the vibes and culture you'll find at IC,” she said. “Fun, bright colors dot the landing page, along with quirky video concepts like ‘Guess the Potato Chip Challenge’ in honor of National Potato Chip Day. YouTube is a great supplement to our other social media efforts because it tells more in-depth stories of student and campus life compared to platforms like Instagram and Twitter.”