Putting on an event as large as the Finger Lakes Environmental Film Festival (FLEFF) requires a lot of people. For the festival’s 25th anniversary, a collaboration with the Park Center for Independent Media and two students in the college’s entertainment and media management MBA program provided necessary assistance.
Patty Zimmermann, festival co-director and Charles A. Dana professor of screen studies, media arts, sciences and studies, approached Johnine McCarthy, the interim director of the MBA program and an assistant professor of marketing, about a collaboration. They decided to develop the new positions for graduate students to help them build their professional credentials.
Rachel Rosenberg ’21 MBA ’22 and Paris Buckner MBA ’22 were selected to be the first ever outreach and engagement associates for the festival.
For Rosenberg, who had heard about FLEFF since her time as an undergraduate, the timing was perfect.