Ithaca College held its third annual Startup Idea Demo Day on November 13, at Rev: Ithaca Startup Works, where seven teams were awarded a total of $5,000 to advance their business ideas.
Nicole Marino won big, taking home $1,925 for her 28 kit, which women can use to clean menstrual cups more efficiently in public restrooms. Menstrual cups are reusable alternatives to tampons. Marino said she envisions turning the kits into a business of their own and selling them through menstrual cup companies.
“I talked to a lot of women who use menstrual cups, and they told me that they hated trying to deal with them in public,” Marino said. “I had experienced the same thing, and I figured it was about time someone came up with a solution.”
She plans on prototyping the product, getting feedback, going to PERIOD Con in New York City, creating a website and starting the business with the $1,925 she was awarded.