Prof Talks Race and NFL Coverage

By Dan Verderosa, January 31, 2019
James Rada tells The Guardian that football broadcast analysts aren’t representative of the players on the field.

Associate professor James Rada was featured in a Guardian article about the impact of race on television coverage of the National Football League.

Rada, who teaches in IC’s Department of Journalism, told The Guardian that the disparity between the number of black analysts and players contributes to bias in television coverage, with black players more likely than white players to be criticized by broadcasters. He also commented on broadcasters’ deferential treatment of the NFL’s mostly white owners and coaches.

“How much would they be willing to bite the hand that feeds this multibillion-dollar industry?” Rada asked.

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