When Geoff Bell ’18 organized a Black History Month campaign for Yale Athletics, where he is the assistant director of creative services, he incorporated the theme of “education through inspiration.”
Bell worked with the student-athlete of color leadership team “Yale Bulldogs for Change” to highlight the Black role models who inspire them, including Serena Williams, Jackie Robinson, Arthur Ashe and Wilma Rudolph. The campaign tied together the impact of racial justice in athletics today and celebrated those who came before. Bell shared these stories through social media and on the college's athletic site.
“We wanted to be very vocal in our support and knew the importance of using our status for a positive influence,” Bell said. “We were able to tell an amazing story through our student athletes about what Black history means, then and now. Now more than ever, we wanted to let their voices be powerful.”