Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
What would compel a 40-something owner of an already successful small business to return to school for an M.B.A. at Ithaca College?
Heather Lane, owner of Purity Ice Cream—a well-known and loved institution in Ithaca and the central New York area—had her reasons: “I had plateaued at Purity. I couldn’t beat my best day’s sales,” she says.
Heather always urged IC students on her staff to finish their degrees but was embarrassed she never finished her own. After taking the final classes needed to complete an undergraduate degree in psychology with the University at Buffalo, she was inspired to scoop up an M.B.A. at Ithaca to boost her business.
“I didn’t understand how transferable the theoretical knowledge was until I entered the program, and then it just became this great game: what can I change next at Purity?”
Heather made operational adjustments, which included changing the way customers move through her store and the location of the cash registers. She also modified the prices of certain products.
Then she tackled the human resources side of the business and created a series of videos so that staffers could understand the nuances of making a great sundae or a smooth milkshake, and even how to mop the floor correctly.
Changes like these and others are what helped Heather eventually beat her best day's sales by 40 percent. She credits that growth to her education at IC.
“The M.B.A. program really pushed me to analyze my operation, make sense of it, and do it better,” Heather says.
>> More on this story: "Ice Cream Social" - The Ithacan
Alex Canovas and his friends at Ithaca College agree: there’s something above and beyond about the School of Music.
“One of the top things we say is how we out-do the competition, in terms of performance and professionalism,” Alex says. “Our résumés, our headshots, our collegiality are at a totally different level than students we see from other schools.”
The talented tenor plunged right in freshman year when he was assigned two lead roles in the ensembles for two different operas being performed that year.
“Jumping into a real-world situation at 18 years old was kind of scary,” he remarks. “At the end of the day though, it was definitely one of the most rewarding experiences I’ve had.”
Countless more performances followed, including the lead role in the opera L’Orfeo, and performances with the Ithaca College Choir in Philadelphia and at the Strathmore Center for Music (home to the National Philharmonic and Baltimore Symphony Orchestra) outside Washington, D.C.
Now the IC senior has graduate school in his sights. And with graduate-level music programs often wanting applicants to have a certain amount of professional experience behind them, Alex is confident Ithaca College has provided just that.
“The level of experience we have as students is definitely of a professional caliber,” he says.
Editor's Note: In August 2012, Alex began an exciting position as a coordinator for OPERA America's brand new National Opera Center, located in Manhattan. The Center is the first specially designed facility for the opera industry. It will feature a double-height audition hall with excellent acoustics, recording equipment, and other facilities for industry business. For more information, visit www.operaamerica.org.
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories