Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Offering a good grounding in communications, marketing, and business, IC’s integrated marketing communications major is one-stop shopping for prospective public relations and advertising professionals. Christianne Enos couldn’t find a similar program at any other school. She wasn’t thrilled, though, with central New York’s less-than-balmy weather and its distance from her home near New York City.
“I knew that once I graduated from IC, I’d be able to do public relations, advertising, and marketing,” Christianne said. “So, I picked the college for its curriculum and planned to deal with whatever else came my way.”
“Whatever else” turned out to be an unforeseen chain of events that started her freshman year, when Christianne joined IC’s student chapter of the American Advertising Federation (AAF). That led to Christianne’s election as the organization’s secretary, which positioned her to answer “yes” when faculty adviser Scott Hamula asked if any AAF officers cared to try for a Stickell internship, a paid, 10-week, hands-on opportunity available only to student members of the AAF. After a demanding selection process, Christianne was one of 15 applicants chosen from 200 student chapters nationwide. Assigned to IBM’s corporate headquarters, Christianne worked with the company’s advertising team and its agency, Ogilvy & Mather. From that experience came contacts, and from those contacts, a job. Christianne is now an assistant account executive at Ogilvy. Her account? IBM.
“The internship got me into the real world,” Christianne said. “My bosses and team members pushed me to challenge myself, and as a result, I learned the ins and outs of business-to-business marketing and how to maintain a client-agency relationship. A lot of advertising is learned once you get there.”
And getting there meant taking that first step into the unknown.
“Everything I experienced at IC prepared me for this job,” Christianne said, “and for my next job and the job after that. At IC, I learned to be ready for the unexpected.”
More on this story: AAF Student Chapter
When Kacey Deamer was 14, she noticed healthy trees in her neighborhood marked for removal. “There was nothing wrong with them. They just happened to be bothersome to somebody,” Kacey recalls. That was when she realized many people don’t appreciate the planet for what it is.
Kacey decided she could make a difference by investigating and reporting on environmental issues. “I want to share my passion through journalism so that people not only understand the environmental issues at hand, but they’re also emboldened to go out and act on them.”
As a student at IC, Kacey took every opportunity to expand her understanding of the environment and media. She traveled with a class to the United Nations Framework Conference for Climate Change in Cancun, Mexico, to observe climate talks in action. Guided by professors, she landed media internships each year of her college career. She reported environmental news for the Ithacan newspaper and Buzzsaw magazine—and as a senior, she became the first student to be an editor for both.
While researching a story, Kacey emailed Ithaca alumna Kate Sheppard ’06, staff reporter at Mother Jones magazine. Kate became Kacey’s mentor and connected her to an internship opportunity at the magazine. She also encouraged Kacey to apply for the Recharge! retreat held by Focus the Nation. Recharge! brings together rising leaders in the clean energy movement from across the country to learn about and discuss environmental issues.
Kacey was invited to the retreat, and spent an enlightening week visiting a coal plant, wind farm, and dam, climbing a glacier, and speaking with other students who were passionate about environmental issues. “It was one of those experiences that really encourages you to think that a difference can actually be made, that you’re not the only one thinking that something needs to change.”
Kacey plans to continue reporting on the issues after graduation and to further her education in environment and science journalism. The inspiration for the next phase of her environmental education came from her IC class trip to the UN climate change conference. “Somehow scientists are able to communicate and agree, and the politicians can’t make it happen. What I really want to be able to do is bridge that gap. Take the science and translate it so that people understand, and then those readers can push the politicians to make the changes that we need.
“I feel ready to save the planet in some small or large way and to take on the challenge of making people care. It’s not an easy thing to do, but I think I can do it.”
- Campus Life and Leadership
- Health Sciences
- Humanities and Social Sciences
- Internships and Fieldwork
- Math and Natural Sciences
- Music and Performing Arts
- All Categories