Marketing (B.S.)

The Bachelor of Science in Marketing will provide you with the necessary skills for successful careers in a variety of marketing specialties. The B.S. in Marketing program is distinguished by its strong experiential senior seminar, the currency of its offerings in relevant subfields like digital marketing and marketing analytics, and the real-world data tools available in the Neeson Analytics Lab on the Ithaca College campus.

The program features a streamlined business core (shared by all majors in the School of Business), with a mix of 2- and 4-credit courses that balance cutting-edge courses with others designed to equip you with fundamental skills.

You’ll have sufficient flexibility to explore across the liberal arts and other professional fields. For example, you may supplement your business education with content creation and advertising courses offered by Ithaca College’s Roy H. Park School of Communications.

You’ll benefit from sufficient flexibility to explore across the liberal arts and other professional fields. The purpose of this degree is to educate broadly minded marketing professionals.