Advertising + Public Relations + Marketing Communications = IMC

Two Schools, One Proven Program

Merging coursework in advertising and public relations from the Roy H. Park School of Communications with analytics from the School of Business is a winning formula.  In 2019, our Ad Lab team placed first in the national student competition sponsored by the American Advertising Federation; and each year, our students and graduates land top internships, fellowships, and jobs.

Starting in your first year, you'll work in teams to create basic advertising and public relations executions for the Internet, magazines, TV, and social media to produce a strategic communication plan to promote a real-life company and its brands.   Sophomores research different target audiences and generate a public relations media kit and an advertising plansbook for a national client.  Juniors learn persuasive theory and techniques, and apply them in designing and creating web sites, pitch letters, news releases, promotional events, and advertisements for both traditional and nontraditional media plans.  Seniors explore social media, search engine optimization, sales promotions, experiential, and international marketing, and then choose the capstone course that focuses on their primary area of interest: advertising, graphic design, public relations, or local IMC campaigns.

You can choose a minor from more than 100 different fields at Ithaca College that complement your major like graphic design or psychology, or that focus in an area you'd like to promote-- whether that be health, the environment, or politics.

Student experiences

From Graduation to Great Careers

Graduates work as strategists in advertising and PR agencies, managing the marketing of brands and products at consumer and business-to-business companies, promoting causes and helping to drive donations at arts groups and other not-for-profits, and specializing in creative areas such as copywriting, art direction, crisis communication, experiential and event design, and social media content.

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Questions about the Integrated Marketing Communications program? Please contact:

Scott Hamula, Associate Professor and Chair
Associate Professor, Strategic Communications

Park 355