A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, Florida.
The team competed against seven other schools, with Liberty University coming in second and Syracuse University finishing third.
The students are all participants in the college's Ad Lab, a senior capstone campaigns course in the Integrated Marketing Communications (IMC) major, housed within the Roy H. Park School of Communications.
The AAF National Student Advertising Competition (NSAC) is the premier college advertising competition that provides college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. This year's client was Wienerschnitzel, and the goals were to improve the image of hot dogs and increase overall sales. Students in the course developed a marketing communications plan and then pitched their work to advertising professionals at the district, semifinal and national levels.
This marks the first time students from Ithaca College have won the national competition in 26 years (the last win was in 1993), despite competing in the finals multiple times. In 2011, the Ithaca College team came in second.