Marketing at Ithaca College

Earn a marketing degree and gain expertise in consumer behavior, branding, digital marketing, and research.
Student points to a chart on a screen
Marketing (B.S.)

Blend key business skills with creativity as you learn to plan, promote, price, and distribute products and services. 

Learn more about the marketing and business courses you will complete

Why Study Marketing at Ithaca College?

Have you ever wondered why some brands go viral, why certain products become must-haves, or how companies connect with millions of customers online? A degree in Marketing at Ithaca College gives you the creativity, strategy, and business skills to answer those questions and shape what's next.

You’ll learn to build brands, create compelling content, analyze consumer trends, and develop campaigns that make an impact. You'll learn how to promote products and services, understand what motivates consumers, use data to make decisions, and harness digital tools that drive today's marketing world.

You'll work on real-world marketing challenges, gain practical experience through projects and internships, and apply your skills in our signature senior seminar. In courses focused on areas like digital marketing, social media strategy, and marketing analytics, you'll learn how successful organizations connect with audiences in a rapidly changing marketplace.

Whether you're interested in social media, sports, fashion, entertainment, technology, or entrepreneurship, you'll have opportunities to explore your passions while developing the skills employers value most.

Start Your Bachelor's Degree in Marketing with a Strong Business Foundation

Every successful career begins with a first step. As a first-year student in the Ithaca College School of Business, you'll take World of Business, an engaging course that introduces you to the exciting world of business and marketing.

Discover how leading companies operate, explore a variety of industries, and gain insight into key business functions, including marketing, finance, management, and operations. Working as part of a team, you'll run a simulated company and make real-world business decisions about pricing, product development, production, and strategy.

This hands-on experience helps you build essential business skills while exploring potential career paths. Whether you're interested in earning a Bachelor's in Marketing , launching a business, or pursuing another business discipline, you'll gain the knowledge and confidence to identify where your interests and talents align in today's dynamic marketplace.

Marketing Faculty and Industry Experts

Learn from expert marketing professors specializing in digital marketing, branding, analytics, and strategy.

Meet the Faculty

Gain Marketing Experience Outside the Classroom and Through Student Leadership

A student is standing in front of a powerpoint screen that reads American Marketing Association at IC.

A hallmark of every School of Business degree program is an emphasis on experiential, hands-on learning and practice. Almost every course has some kind of practical learning opportunities such as:

  • developing marketing plans for local businesses/organizations
  • participating in business competitions (check out Demo Day)
  • learning how to apply cutting-edge technology in marketing strategies.

Take your marketing education beyond the classroom by joining professional student organizations that help you develop leadership skills, expand your network, and gain real-world experience. The Ithaca College Chapter of the American Marketing Association (ICAMA) is one of the premier student organizations for students pursuing careers in marketing, digital marketing, advertising, sales, market research, brand management, sports marketing, and business.

As a member of ICAMA, you'll connect with industry professionals, participate in marketing competitions, work on real-world business projects, and engage in meaningful community initiatives. Through hands-on learning, professional development workshops, networking events, and leadership opportunities, students gain the practical experience employers seek in today's competitive marketing and media industries.

Whether you're pursuing a Bachelor's degree in Marketing or exploring careers in business, ICAMA provides a direct pathway to internships, professional connections, and career success while helping you build the skills and confidence needed to thrive in a rapidly evolving marketplace.

Graduate with Job Ready Skills

Ithaca College Marketing graduates enter the workforce with expertise in digital marketing, market research, analytics, consumer behavior, communication, and leadership. They're technology-savvy and team players. More than 90% are employed or pursuing advanced opportunities within six months of graduation. Careers begin in areas such as:

  • Advertising
  • Brand management
  • Digital marketing
  • Marketing analytics
  • Market research
  • Sales
  • Social media strategy

Featured News

Students in a classroom, the student in the foreground looks at speaker thoughtfully.
First Year, Full Throttle
By Sloan MacRae
Welcome to IC’s World of Business course, where the traditional intro to business is turned on its head.
Chris Patton speaking in front of a room
The Power of Networking
By Laura Ilioaei ’23
TikTok marketing leader Chris Patton ’04 talks to students in the School of Business.

Contact Us

Scott Erickson
Professor and Chair
Park Center for Sustainable Enterprise
Ithaca College
953 Danby Road
Ithaca, NY 14850

607-274-1235