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A truly one-of-a-kind experience

See what a rewarding four years as a Theatre Arts Management student may look like

FIRST YEAR: FRONT OF HOUSE MASTERY

Your coursework begins with a strong foundation of theatre management principles and concepts.

  • Objective: Mastering selling tickets with excellent customer service, venue and event management, and best practices for food and beverage service.
  • Skills Earned:
    • Navigating and successful selling tickets in Tessitura, the preferred ticketing platform in the United States, United Kingdom, and Australia.
    • Interacting with and solving customer issues, in addition to managing a staff of up to 10 ushers, in a 50-seat studio, 280-seat flexible theatre, and 500-seat proscenium theatre.
    • Assisting in opening night receptions and selling retail at performances
  • Area for Potential Summer Opportunities: Box Office, Front of House, Patron Services, General assisting in various areas of theatre management

SECOND YEAR: MARKETING GURU

Your coursework will train you to become a strategic and analytical decision maker using Tessitura Analytics to effectively promote 6 to 8 productions per season.

  • Objective: Developing an understanding of how to promote and publicize theatrical productions using the tools of marketing
  • Skills Earned:
    • Collaborating with your fellow classmates as a member of our student-led marketing team
    • Communicating with our Ithaca and regional Finger Lakes community through a variety of marketing platforms, like social media and posters.
    • Developing succinct written communication skills
    • Enhancing your relationship with your college town through outreach for production
  • Area for Potential Summer Opportunities: House Management, Marketing, Social Media, Publicity and Promotions

THIRD YEAR: LEADERSHIP DEVELOPMENT

Your coursework will become business-focused with your choice of minor in the School of Business. Students have flexibility to pursue coursework in Live Events and Legal Studies. If they choose, students may study abroad at Ithaca College London Center or venture on their own study abroad experience. Some even choose to study off-campus in New York City or Los Angeles.

  • Objective: Hone your leadership potential through a variety of theatre management positions on-campus or off-campus
  • Skills Earned:
    • Learning to manage a staff of students and delegating responsibilities to small and large teams
    • Becoming an active participant in the world community through various experiences
  • Area for Potential Summer Opportunities: General Management, Advertising, Company Management

FOURTH YEAR: LAUNCH YOUR CAREER

Your coursework will culminate in to launch into the field of theatre management as a professional. During the spring semester of this year, you have the opportunity attend a networking week hosted by Center for Theatre and Dance in New York City, hearing stories of career triumphs and hard lessons learned from Theatre Arts Management alumni.

  • Objective: Catapult your skills and experience into the career market
  • Skills Earned:
    • Creating a career-ready resume and cover letter to accurately portray your skills and experiences
    • Reflecting on your journey thus far and narrowing down what you want to achieve in your next chapter
  • Area for Potential Career Opportunities: Limitless!

TAM Catalog Program Requirements

Take a look at the requirements for this major.

file-outline Proposed Theatre Administration Program Revision for Fall 2023 - TA BS Proposed.pdf (36.41 KB)