The Creative & Marketing Group researches, develops, implements, and assesses communications and marketing strategies in support of core institutional priorities, including the following: 

  • Institutional reputation, visibility, and positioning
  • Enrollment
  • Advancement
  • College initiatives

Our group works closely with partners in each school and major administrative unit to tell the story of the college in ways that connect with people at every stage in their relationship with the college and help them have a rewarding and meaningful experience.  

Senior Staff

The Creative Half

This team works hand-in-hand with our marketing strategy team, creating communications campaigns that serve the college’s highest goals and capture the essential nature of what makes IC special. They conceive, plan, and produce creative concepts, components, standards, and campaigns in support of enrollment, advancement, and strategic initiatives. They also develop tools that colleagues across campus can use to create their own high-quality work.

The Marketing Half

This team strives to create an audience-centered approach to marketing communications that serves the college’s short-term and long-term enrollment and advancement goals. This work is driven whenever possible by research, testing, measurement, and cycles of data-based iteration.