Recent Publications
Books
Teaching Marketing Analytics: Melding Theory, Practice, and Hands-on Applications, Edward Elgar, Northampton, MA, 2026.
Marketing Essentials for a Digital World, Flip Learning, State College, PA, 2022
New Methods of Marketing Research & Analytics, Edward Elgar: Northampton, MA, 2017.
Proceedings of the 13th Conference on Intellectual Capital, Knowledge Management, and Organisational Learning, with Helen N. Rothberg (eds.), Academic Conferences & Publishing, International: Reading, UK, 2016.
Intelligence in Action: Strategically Managing Knowledge Assets, with Helen N. Rothberg, London: Palgrave Macmillan, 2012.
From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy, with Helen N. Rothberg, Boston: Butterworth-Heinemann Elsevier, 2005.
Refereed Journal Articles
“A Natural Experiment Demonstrating Knowledge Asset Impact on Organizational Performance,” with Helen N. Rothberg, VINE Journal of Information and Knowledge Management Systems, 2025, DOI 10.1108/VJIKMS-03-2023-0060.
“Tacit Knowledge Acquisition & Sharing, and Its Influence on Innovations: A Polish/US Cross-country Study,” with Wioleta Kucharska, International Journal of Information Management, 2023, 70, 102647, https://doi.org/10.1016/j.ijinfomgt.2023.102647.
“A Multi-industry and Cross-country Comparison of Technology Contribution to Formal and Informal Knowledge Sharing Processes for Innovativeness,” with Wioleta Kucharska, Knowledge and Research Policy, 2023, 30, 300-316, https://doi.org/10.1002/kpm.1755.
"A Comparative Study of RFID Adoption Patterns in Retail,” with Narges Kasiri & Gerd Wolfram, International Journal of RF Technologies: Research & Applications, 2021, 12:1, 15–34.
“A Person-Organization Fit Model of Generation Z: Preliminary Studies,” with Magdalena Graczky-Kucharska, Journal of Entrepreneurship, Management & Innovation, 2020, 16:4, 149-176, doi: 10.7341/20201645.
“The Influence of IT Competency Dimensions on Job Satisfaction, Knowledge Sharing, and Performance Across Industries,” with Wioleta Kucharska, VINE Journal of Information and Knowledge Management Systems, 2020, 50:3, 387-407, https://doi.org/10.1108/VJIKMS-06-2019-0098.
Book Chapters
“Competitive Advantage from AI Digital Transformation: Intangibles Still Matter,” with Helen N. Rothberg, in Leibowitz, J., ed., Digital Transformation & Society, World Scientific Publishing: Singapore, 2024, 45-63.
“Assessing Technology Brands with Digital Media” in Kucharska, W. & Lechman, E., eds., Technology Brands in the Digital Economy, Routledge: London, 2023, 91-107.