Scott Erickson

Dana Professor, Marketing
School: School of Business

Recent Publications


Marketing Essentials for a Digital World, Flip Learning, State College, PA, 2022

New Methods of Marketing Research & Analytics, Edward Elgar: Northampton, MA, 2017.

Proceedings of the 13th Conference on Intellectual Capital, Knowledge Management, and Organisational Learning, with Helen N. Rothberg (eds.), Academic Conferences & Publishing, International: Reading, UK, 2016.

Intelligence in Action: Strategically Managing Knowledge Assets, with Helen N. Rothberg, London: Palgrave Macmillan, 2012.

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy, with Helen N. Rothberg, Boston: Butterworth-Heinemann Elsevier, 2005.

Refereed Journal Articles

“Tacit Knowledge Acquisition & Sharing, and Its Influence on Innovations: A Polish/US Cross-country Study,” with Wioleta Kucharska, International Journal of Information Management, 2023, 70, 102647,

“A Multi-industry and Cross-country Comparison of Technology Contribution to Formal and Informal Knowledge Sharing Processes for Innovativeness,” with Wioleta Kucharska, Knowledge and Research Policy, 2023, 30, 300-316,

"A Comparative Study of RFID Adoption Patterns in Retail,” with Narges Kasiri & Gerd Wolfram, International Journal of RF Technologies: Research & Applications, 2021, 12:1, 15–34.

“A Person-Organization Fit Model of Generation Z: Preliminary Studies,” with Magdalena Graczky-Kucharska, Journal of Entrepreneurship, Management & Innovation, 2020, 16:4, 149-176, doi: 10.7341/20201645.

“The Influence of IT Competency Dimensions on Job Satisfaction, Knowledge Sharing, and Performance Across Industries,” with Wioleta Kucharska, VINE Journal of Information and Knowledge Management Systems, 2020, 50:3, 387-407,

“Big Data in Marketing Research and Analytics,” Sage Research Methods Foundations, 2019,,….

“Toward a Deeper Understanding of Competitive Knowledge Assets,” with Helen N. Rothberg, Electronic Journal of Knowledge Management, 2019, 17:1, 79-88.

“Large Databases for Strategy Research,” with Helen N. Rothberg, SAGE Research Methods Cases, 2019,

“Big Data et Knowledge Management: Pour Établir des Fondations Conceptuelles,” with Helen N. Rothberg, Les Cahiers du Numerique, 2018, 1, 63-82.

“The Impact of Online Financial Disclosure and Donations in Nonprofits,” with Marie C. Blouin & Roderick L. Lee, Journal of Nonprofit and Public Sector Marketing, 2018, 30:3, 251-266.

“Engaging Layers of Intangibles across Intelligent Learning Ecosystems for Competitive Advantage,” with Helen N. Rothberg, Electronic Journal of Knowledge Management, 2018, 16:1, 36-47.

“Healthcare and Hospitality: Intangible Dynamics for Evaluating Industry Sectors,” with Helen N. Rothberg, Service Industries Journal, 2017, 9:10, 589-606.

“Big Data Systems: Knowledge Transfer or Intelligence Insights,” with Helen N. Rothberg, Journal of Knowledge Management, 2017, 21:1, 92-112.

Book Chapters

“Assessing Technology Brands with Digital Media” in Kucharska, W. & Lechman, E., eds., Technology Brands in the Digital Economy, Routledge: London, 2023.

“Sharing Knowledge with the Government: Implications of FOIA Requests,” in Albastaki, YA., Al-Alawi, A.I. & Al-Bassam, S.A., eds., Handbook of Research on Implementing Knowledge Management Strategy in the Public Sector, IGI Global: Hershey, PA, 2019, 143-158.

“Akkureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing,” in Debra A. Basil, Gonzalo Diaz-Meneses & Michael D. Basil, eds., Social Marketing in Action: Cases from around the World, Springer Nature: Cham, Switzerland, 2019, 311-326.

“Intangible Dynamics: Knowledge Assets in Context,” with Helen N. Rothberg, in Suliman Hawamdeh & Hsia-Ching Chang, eds., Analytics & Knowledge Management, Auerbach/CRC Press: Baca Raton, FL, 2018, 325-354.

“Predicting Strategic Actions across Industry Sectors: The Role of Intangible Dynamics,” with Helen N. Rothberg, in Stavros Sindakis & Panagiotis Theodorou, eds., Global Opportunities for Entrepreneurial Growth: Cooptition and Knowledge Dynamics within and across Firms, Bingley, UK: Emerald, 2018, 275-294.

“Corporate Surveillance”, “Dumpster Diving”, “Knowledge” in Arrigo, B.A. (ed.), The SAGE Encyclopedia of Surveillance, Security and Privacy, Thousand Oaks: Sage Publications, 2018, 230-232, 334-336, 559-560.

“Big Data, Knowledge, and Business Intelligence,” with Helen N. Rothberg in Mehdi-Khosrow Pour, ed., Encyclopedia of Information Science and Technology, Fourth Edition, Hershey, PA: IGI Global, 2017, 943-950.

“Data, Information, and Intelligence,” with Helen N. Rothberg in Eduardo Rodriguez, ed., The Analytics Process: Strategic and Tactical Steps, Boca Raton, FL: CRC Press/Taylor & Francis, 2017, 97-113.

“Knowledge and Knowledge-Related Assets: Design for Optimal Application and Impact,” with Helen N. Rothberg, in Jay Liebowitz, ed., Successes and Failures in Knowledge Management, Cambridge, MA: Morgan Kaufmann/Elsevier, 2017, 113-127.