Marketing Associate June 2020 – Present
Smith Center for the Arts, Geneva, NY
Collaborate with Executive Director on marketing campaigns, which include producing and managing paid and organic social media content. Creating and deploying weekly email newsletter to 8,000+ subscribers, achieving 30%+ open rate and 3% click-through rate.
- Organized annual 2 digital day of giving campaigns, collectively yielding over $60,000 in donations and 400+ unique day-of donations
Project Coordinator May 2019 – March 2020
The Pekoe Group, New York, NY
Responsible for all major and minor creative deliverables throughout project’s lifecycle from generating creative briefs, routing for internal and external review, relaying client feedback, and delivery to vendor. Attended, facilitated, and prepared documents for client meetings.
- Managed 10+ projects across 5 to 6 clients daily
- Clients included Fiddler on the Roof in Yiddish, MsTRIAL, The Acting Company, Madison Theatre at Molloy College, Folksbiene, Piece Of My Heart
Marketing Apprentice August 2018 – May 2019
Roundabout Theatre Company, New York, NY
Routed 15+ traditional and digital media assets to different departments for approval, and relayed feedback and final approval to advertising agencies. Collaborated with Marketing Associate on promotional outreach initiatives and audience development events.
- Coordinated a successful partnership with Schmackary’s Cookies for 2019 revival of Kiss Me, Kate