Cyndy Scheibe

Dana Professor, Psychology
Phone: 607-274-1324
Office: Williams Hall 115B, Ithaca, NY 14850
Speciality: developmental psychology, media literacy

I'm a professor in the Dept. of Psychology here at Ithaca College, where I've been teaching since 1986.  I currently teach courses in developmental psychology (including the Proseminar in Development for psychology majors and Introduction to Developmental Psychology for non-majors), and have a research team that studies media effects and the effectiveness of media literacy.  I also teach Media Literacy & Popular Culture through the Dept. of Culture and Communication.

I am the founder and executive director of Project Look Sharp, a media literacy initiative of Humanities & Sciences that provides support, materials and training for the integration of media literacy across the curriculum in K-12 and post-secondary education.  In that role, I help to write and edit many curriculum kits, lessons, and other educational materials, including the booklet "12 Basic Ways to Integrate Media Literacy and Critical Thinking into Any Curriculum."  I am the co-author of The Teacher's Guide to Media Literacy: Critical Thinking in a Multimedia World (Corwin/Sage, 2012) with Faith Rogow, as well a number of articles about media literacy and media's influence on children.   I was a founding board member of the National Association for Media Literacy Education, and I lead media literacy workshops for educators across the U.S. and most recently in Bhutan (see my blog about that trip.

I've lived in Ithaca for more than 40 years, since I came to Cornell University as a freshman in 1972.  I had the honor of working with Dr. John Condry at Cornell for my doctoral thesis on children's beliefs about Santa Claus and other fantasy characters.  He and I established the Center for Research on the Effects of Television (CRETV) in 1983, and since his unexpected death in 1993 I have continued the CRETV lab with my undergraduate psychology students here at Ithaca College.  The CRETV archive - with new samples recorded every 3 months - is one of the largest archives of television content in the U.S.