Scott R. Hamula
Professor and Program Director
Advertising, Public Relations, and Marketing Communications - APRMC (formerly Integrated Marketing Communications - IMC)
Education
MBA in Marketing/Finance, University of Chicago Booth School of Business
BA in Broadcasting and BA in Management Economics, SUNY Buffalo State University
Professional Experience
I began my professional media career working as the summer trafficopter coordinator at WBEN-AM/FM while attending college in Buffalo. Later, I produced several programs for WGN-AM while attending graduate school in Chicago. After graduate school, I joined the Mid-West Family Radio Group and served as an Advertising Account Executive for WSJM-AM/WIRX-FM in St. Joseph/Benton Harbor, Michigan, and was promoted to Advertising Sales Manager of WSJM-AM. After moving back to New York's Finger Lakes Region, I held General Advertising Sales Manager and General Manager positions at radio stations located in Geneva [WGVA-AM/WECQ-FM] and Canandaigua [WCGR-AM/WLKA-FM]. After joining Ithaca College, I continued to serve as a Senior Advertising Account Manager for a number of area businesses through The Finger Lakes Radio Group (three FMs/five AMs) headquartered in Geneva.
Teaching Experience
I began my teaching career as an adjunct marketing professor at Lake Michigan College in Benton Harbor, Michigan. After moving back to New York, I was an adjunct faculty member for Cayuga Community College in Auburn and Finger Lakes Community College in Canandaigua. For five years prior to joining IC, I was the assistant professor of marketing serving on the faculty at Keuka College located just outside of Penn Yan, New York. I've been at Ithaca College since 1999.
Scholarship
My research interests include the areas of audience and client promotions, advertising sales management, nontraditional revenue [NTR], and branding strategies in the radio and television industries and in higher education.
Awards
Distinguished Advertising Educator (DAE) of the Year, American Adverising Federation (AAF)
Outstanding Faculty Steward of the Year Award, Ithaca College Office of Career Services
Outstanding Service Award, Association for Education in Journalism and Mass Communication, Advertising Division
First Place, Open Category, Management & Sales Division Paper Competition, Broadcast Education Association Convention
Ithaca College Positions
Chair, Department of Strategic Communication
Program Director, Advertising, Public Relations, and Marketing Communications (major and minor)
Faculty Advisor, American Advertising Federation (AAF) student chapter
Member, Park School Administrative Council
Member, All-College Faculty Grievance Committee
Professional Service Positions
Former Chair and Current District Two faculty representative, American Advertising Federation (AAF) National Education Executive Council (NEEC)
Member, Academic Council, Adweek Magazine
Academic Member/Panel Chair, National Advertising Review Board (NARB), Better Business Bureau National Programs (BBBNP)
Former Secretary and Events Coordinator, Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division
Member, American Academy of Advertising
Student Experiences: American Advertising Federation (AAF)
Our student chapter of this national trade organization has about 40 members and engages in activities throughout the year including bringing in alumni guest speakers, doing pro bono advertising campaigns for local businesses and nonprofits (for example, Foodnet/Meals-on-Wheels), and the "Creative Crunch Competition" held college-wide each semester. Check out their website: www.ithaca.edu/aaf
Courses Taught
Introduction to Strategic Communication; Advertising, Promotion, and Brand Experiences; Ad Lab
Course Spotlight: Ad Lab
This senior-level course is a team in the American Advertising Federation (AAF) National Student Advertising Competition (NSAC) which is sponsored nationally by different brands. We compete in District Two comprised of 15+ colleges in neighboring states. The Ithaca College Ad Lab team won the national competition with Saturn in 1993 and Wienerschnitzel in 2019.
Recent Wins: AAF District Two Champions - 2001 DiamlerChrysler, 2003 Toyota Matrix, 2005 Yahoo!, 2011 JCPenney (2nd place at Nationals), 2018 Ocean Spray (10th place nationally), 2019 Wienerschnitzel (1st place at Nationals), 2022 Meta Quest 2, and 2023 Indeed.
Spring 2025 Course Schedule
- STCM 24100 Advertising
Section 1: MWF 10:00 AM-11:10 AM in PARK 285
Required text: Contemporary Advertising, by Michael Weigold and William Arens, 17th edition, 2024, McGraw-Hill, ISBN10: 1266128883 | ISBN13: 9781266128882 (16th edition, 2021, or 15th edition, 2017, may be used).
- STCM 44100 Ad Lab
Section 1: MWF 3:00 PM-4:10 PM in PARK 285
Required text: American Advertising Federation (AAF) National Student Advertising Competition (NSAC) Case Brief: AT&T.
Fall 2025 Course Schedule
- STCM 10300 Introduction to Strategic Communication
Section 1: M 2:00 PM-3:00 PM in PARK Auditorium
Section 2: WF 2:00 PM-3:10 PM in PARK 285
Required text: None. Required readings will be posted on the Canvas site for this course.
- STCM 24100 Advertising
Section 1: MWF 10:00 AM-11:10 AM in PARK 285
Section 2: MWF 11:20 AM-12:30 AM in PARK285
Required text: Contemporary Advertising, by Michael Weigold and William Arens, 17th edition, 2024, McGraw-Hill, ISBN10: 1266128883 | ISBN13: 9781266128882(16th edition, 2021, or 15th edition, 2017, may be used).
OFFICE HOURS
- MWF 9:00am - 10:00am, T 1:00pm-2:00pm; I'm usually in everyday, though, 9:00am-5/6pm
- By appointment: email shamula@ithaca.edu or call 274-1034 (office); 387-3518 (home); 379-3730 (cell). Other: @shamula (Twitter); scotthamula (Instagram); Scott Hamula (Swarm)