School of Business professors, Dr. Johnine McCartney and Dr. Margaret Shackell publish “Consumer Research: Influencing Sustainable Behaviors” in Pathways to Research in Sustainability

By Johnine McCartney, December 14, 2022

Congratulations to Dr. Johnine McCartney, Assistant Professor of Marketing and Dr. Margaret Shackell, Associate Professor of Accounting, who recently published " Consumer Research: Influencing Sustainable Behaviors”.

The article presents an overview of marketing sustainability research. It is directed toward an audience of graduate students in the initial stages of their careers and highlights the diverse scope of research avenues. You can read the article at https://www.pathways2research.com/ or ask the authors for a copy.