Each year, the American Advertising Federation (AAF) selects the top seniors from a nationwide pool of applicants as Most Promising Multicultural Students and connects them with industry leaders. This year, integrated marketing communications (IMC) students Li de Jong and Steven Howard Jr. became the 41st and 42nd Ithaca College students to receive the honor of being accepted into the program.
For four days, Li and Steven were in New York City to attend luncheons and all-day expos, and to meet with other students from around the country. Both students credited Scott Hamula, professor and chair of the Department of Strategic Communication, with encouraging them to apply.
“I remember hearing about the program from Scott my sophomore year, and I wrote it down,” Steven shares. “When my senior year came, I remembered, brought it up to him, and he recommended that I apply.”
Both students also praised their experience as students in the Roy H. Park School of Communications for preparing them for this event. “I want to thank the strategic communications department, especially the faculty,” Li says. “This opportunity, as well as others, has allowed me pursue art direction as a career. But I wouldn’t have become interested in that field without [assistant professor of strategic communication] Mark Addona’s Advertising Copywriting and Art Direction course.”