The American Advertising Federation (AAF) began its Most Promising Multicultural Student program in 1997 to connect the nation’s top multicultural college students with industry professionals.
Each year, the AAF selects 50 seniors from a nationwide pool of applicants. This year, integrated marketing communications (IMC) students Li de Jong and Steven Howard Jr. were accepted into the program. They became the 41st and 42nd Ithaca College students to receive the honor since 2004.
For four days, February 13–16, Howard and de Jong were in New York City to attend luncheons and all-day expos, and to meet with other students from around the country.
Both students credited Scott Hamula, professor and chair of the Department of Strategic Communication, with encouraging them to apply. “I remember hearing about the program from Scott my sophomore year, and I wrote it down,” Howard said. “When my senior year came, I remembered, brought it up to him, and he recommended that I apply.”