Looking For Love

By Kim Wunner, February 13, 2026
Undergraduate research uncovers what people truly want in a romantic partner.

As Valentine’s Day approaches, conversations about love tend to fill the air—in movies, in music, in late-night texts, and in the quiet hopes people carry into relationships. What makes someone the right partner? What traits matter most? And are those preferences universal, or deeply personal?

At Ithaca College, those questions became more than cultural curiosity. They became research.

Through an ambitious international study involving more than 10,000 participants across 43 countries, undergrads in Professor of Psychology Leigh Ann Vaughn’s Personal and Social Research course explored one of the most enduring mysteries of human connection: what people truly want in a romantic partner—and how those preferences shape relationship satisfaction.

For psychology major Emma Heinze ’26, the opportunity was academically exciting.

“It was such a cool thing to be a part of,” Heinze said. “To contribute to something that big—something that wasn’t just happening at Ithaca, but happening across the world—made it feel so real."

That experience reflects what undergraduate research looks like at Ithaca College: immersive, collaborative, and deeply student-centered.

Big Questions, Global Answers

The study emerged through a global, distributed network of over 1,400 researchers in 71 countries called the Psychological Science Accelerator. The consortium is designed to support what Vaughn calls “big team science,” large-scale research projects that span cultures, institutions, and continents. “The Psychological Science Accelerator helps put people who want to do big team science in touch with people who also want to do big team science,” Vaughn explained.

When Vaughn saw the project’s topic—romantic partner preferences—she immediately knew it would resonate with her students.

“This was one that I jumped on,” she said. “And when I saw the topic, I thought, well, my research team students are going to love this. And they did!”

The project asked a deceptively simple question: What do people look for in a romantic partner? And does satisfaction come from finding someone with generally positive traits—or from finding someone who matches your unique, personal preferences?

The findings were both affirming and fascinating.

“For the most part, people are looking for people who have nice traits,” Vaughn said. “They want people who are warm, trustworthy, good-looking, and have an appealing personality.

Across cultures, those fundamentals held steady.

“As it turns out,” Vaughn added, “people of all kinds are looking for people with the same traits, wherever they are.”

Beyond the “Big Five”

The Gershorns

Lisa '99 and David '98 Gershorn met at IC. David was there on move-in day, offering to help Lisa. They have been together ever since.

The study examined a wide range of characteristics—from warmth and attractiveness to resources, vitality, and even whether someone “smells good.” But much of the research centered on the “Big Five” personality traits, a widely validated framework in psychology:

  1. Openness
  2. Conscientiousness
  3. Extraversion
  4. Agreeableness
  5. Neuroticism

“These big five traits are referred to in psychology as the OCEAN of traits,” Vaughn said. “And those turn out to be really important parts of what people think they are looking for in a romantic partner.

In general, participants were drawn to partners who were open, conscientious, agreeable, emotionally stable, and extraverted. The degree to which a potential partner demonstrates the positive aspects of the OCEAN traits is where personal preference lies.

“Individual preferences do matter,” Vaughn emphasized. “People do differ… in what they say they look for in a romantic partner. And the more a partner fits people’s idiosyncratic preferences, the happier they are with their partner.”

That balance—between universal desires and personal nuance—is what made the study so compelling.

Undergraduates at the Center of Discovery

At Ithaca College, Vaughn’s Social and Personality Research Team played a key role in collecting and analyzing data. Students helped gather responses, troubleshoot methods, and eventually explore the massive dataset from alongside researchers worldwide. For students, it was an opportunity to contribute to research at an international scale contributors.

“It was really interesting to watch them work with this very large dataset,” Vaughn said, “and just the excitement of learning that they were contributing to something so big.”

That excitement was exactly what Heinze felt.

“I’ve always loved learning about people,” she said. “But doing research made it feel different—like I wasn’t just studying psychology, I was actually helping create knowledge.” 

The student team has presented the data twice already—at the Eastern Psychological Association, and then the Ithaca College Whalen Symposium.

The entire experience has set a course for Heinze’s future: “I realized I really enjoyed the research process and that I want to be a researcher, which informed my decision to pursue a PhD post-grad. The whole experience helped me feel confident in myself as a future researcher.” Heinze is waiting on admission decisions at the time of this writing.

It’s a testament to what undergraduate research can become: a launching point.

Surprising— and Human—Findings

While warmth and trustworthiness ranked high, the study also revealed what mattered less than people might expect. Money, status, and material resources turned out to be surprisingly unimportant across cultures.

“We looked at whether people wanted somebody who dressed well, who drove a nice car, who made a lot of money,” Vaughn said. “And that was so much less important … than whether they were warm and trustworthy.”

Vaughn herself found that encouraging. 

“That’s so nice to hear,” she said with a laugh. “I’m really happy to hear that.”

And then there was one unexpected standout: scent. It turned out that smell was more strongly tied to real relationship happiness than participants predicted.

“People don’t think it’s as big a deal as it actually turns out to be,” Vaughn said. “That was kind of a surprising thing.”

It’s a detail that feels almost funny, but also deeply human. The study’s strength lies in capturing both the scientific patterns and the small, intimate realities of attraction.

The IC Way: Mentorship That Lasts

Through the experience, Heinze had the support and challenges of a faculty member who cared deeply about her undergraduate growth. Vaughn’s attention to her students — their curiosity, their confidence, their futures—is central to her teaching and research.

Now, Heinze is taking that foundation into her senior honors thesis work with Vaughn, exploring extremism and psychology, a completely different topic, but rooted in the same mentorship.

It’s a testament to what undergraduate research can become: a launching point.

Research That Reaches Beyond Campus

The study has already been cited more than 20 times in its first year—a strong indicator of its scholarly impact. Vaughn is curious whether dating platforms like Match or Hinge may eventually take interest as well.

But perhaps the most meaningful impact is closer to home: the way students like Heinze discover their own ability to contribute to the world of research.

At Ithaca College, undergraduates don’t wait until graduate school to do meaningful work. They start now—with faculty mentors beside them, global questions in front of them, and the confidence that their curiosity matters.

And in the process, they learn something else, too:

That across cultures, across continents, across datasets of 10,000 people …

Most of us are looking for the same thing.

Warmth. Trust. Connection.

And maybe, just maybe …

Someone who smells good.

Looking to Love the Work You Do?

If you find yourself wanting to know how the mind works, why humans and animals behave the ways they do then Psychology might be your field of study. Our students research and learn, becoming robust in a field that makes the the human experience, better.