Ithaca College’s School of Business is launching an innovative master of business administration degree program in fall 2019. The new MBA in Entertainment and Media Management will leverage the strengths of IC’s School of Business with that of its nationally renowned communications and music schools. In less than a year, graduate students can earn an MBA that provides them with the skills and knowledge necessary to develop, manage, and distribute creative content.
This distinctive and specialized MBA program will help students quickly advance their careers, establish themselves as entrepreneurs, and thrive in the dynamic entertainment and media industries.
“This MBA degree was designed both for business students who want to understand the creative arts industry and creative students who might know how to create a script, a film or a record but don’t know as much about the business of entertainment,” said Sean Reid, dean of the Ithaca College School of Business. “It really grew from a need in the market that students and alumni felt was not being met.”