For many people in the Ithaca community, Wizarding Weekend is a time to come together and celebrate all things magic and fantasy. For Ithaca College seniors Caroline Anson, Chloe Landau and Joey LoPiccolo, it also means business. They have been assisting the festival directors with this event as part of the Public Relations Lab, the capstone course for integrated marketing communications majors.
Students in the lab are organized into small groups that work with local clients throughout the semester. The students and clients work together to identify areas where the client needs support, and the students use their knowledge from previous courses and internships to assist in public relations efforts. For Wizarding Weekend, held October 26-27, Anson, Landau and LoPiccolo drafted press releases, designed posters, organized a press conference and recruited volunteers.
Landau, who is a self-professed fan of conventions and festivals like Wizarding Weekend, said that her favorite part of this process was being able to see the behind the scenes magic that takes place to create an event she has admired for years. “I volunteered for Wizarding Weekend when I was a first-year at IC, so working on the event now feels like I've come full circle,” she said.