Katelyn Hutchison ’22 still remembers the moment everything changed for her as a journalist.
Standing in the mixed zone—the area of the track where athletes talk to reporters immediately following a race—during the 2022 USA Outdoor Track and Field Championships, Hutchison, just a few weeks removed from competing in the NCAA Outdoor Championships for the Bombers, found herself swept up in the intensity and emotion of the competition.
“I was hugging the athletes after they were finished, I was cheering, I was being loud and boisterous,” she said.
At the time, Hutchison was working for CITIUS MAG, a digital media company focused on track and field. CITIUS was not your typical media outlet; the ‘About’ section on their website lists a goal to make it “way more fun” to be a track fan as part of their mission.
Sometimes though, amping up the fun means breaking away from tradition. So even though Hutchison’s behavior was outside of journalistic norms and drew some criticism from other outlets, her ability to connect genuinely with the athletes made her subsequent interviews a hit.
“My bosses got some calls from other people asking them to tell me to tone it down,” Hutchison said. “But they said to me ‘the athletes are telling us they love it, the interviews are doing great on our social media, keep doing what you’re doing.’”
Sticking to her own style has served her well. Hutchison currently works for the media arm of Athlos, a professional women's-only track and field competition started by Reddit co-founder Alexis Ohanian. Helping to shape the organization’s social media voice, she has amassed a sizeable social media following.