The B.S. degree in Sports Media provides students with course-specific training and experiential-learning opportunities to engage in the constantly evolving field of sports media. Students learn and apply the technical skills of covering sports events on deadline; producing live and recorded multimedia and broadcast content; and developing the conceptual skills of strategy, sports communication theory, and best practices.
From day one, you will be enrolled in classes in your major that give you a foundation to such potential career paths as field producer, sports information director, sports anchor, publicist, planner, marketer, social media strategist, and more.
There are opportunities to collaborate with faculty on research. For example, Danielle Pluchinsky, a junior Sports Media major, collaborated with her adviser and professor, Dr. Tim Mirabito, on an article to appear in the fall 2020 issue of Communication & Sport. “News routines in the TV sports department: Shifting expectations and technology in an increasingly digital landscape” - read more about that project here.
Dr. Ellen Staurowsky worked with three Sports Media students for a special issue of International Journal of Sport Communication for their article: Exploring Narratives of Scarcity, Uncertainty, and Opportunity in Women’s Sports Coverage During the Covid-19 Pandemic. The Sports Media students were Benjamin Koch, Grace Dury and Cooper Hayes. Read more about the article here.
Dr. Staurowsky also was co-author of a viral study reported by Sports Illustrated, which advocates for the redistribution of NCAA revenue to student athletes. Read the Sports Illustrated report here. For more coverage of the report, NCAA Robs Predominantly Black Athletes of Opportunity to Build Generational Wealth, read here
Sports Media students supplement coursework with required internship experiences and by getting involved with student media and athletics at Ithaca College, including the campus television station (ICTV), the campus radio stations (92 WICB and VIC), and the campus newspaper (Ithacan). The Gridiron Report, Big Red Faceoff, Sports Final, and So You Think You Know Sports are long-running ICTV productions, entirely produced, directed, scripted, and reported by students.
Students regularly receive internship offers at NBC to help its Olympic coverage, and they are able to study and work in sports internships for a semester at our Los Angeles center or in New York City, among other opportunities. Some of the internship placements include ESPN, NBA, MLB, NFL, NHL, NCAA, PGA, MLL, WNBA, USTA, Madison Square Garden, Barclays Center, MetLife Stadium, CBS Sports, Fox Sports 1, NBC Sports, MLB Network, NBA Entertainment, Sports Illustrated, IMG, and Octagon Sports. They can also intern right in Ithaca during the academic year at The Ivy League Digital Network affiliated with Cornell University athletics.
By the time you graduate, you’ll be prepared to lead, manage, support, and create the next generation of sports media programming.