ITHACA, NY — Student entrepreneurs from Ithaca College were among those earning top recognition and prize money for presentations on their innovative products in the 2014 New York State Business Plan Competition (NYBPC).
Tim Reynolds ’14, a physical therapy doctoral student, took first place and a $10,000 cash prize in the products/services category at the statewide finals held in Albany for his entrepreneurial company and product Kettleshell, a device that transforms a dumbbell of any weight into a kettlebell.
Reynolds had qualified for the state finals by winning the same category in the Southern Tier regional round. Earlier in the spring, he took the first place prize worth $20,000 in the inaugural Ithaca College Business Plan Competition, which serves as an opportunity for student entrepreneurs to expand their business ideas and practice pitching them to a panel of industry professionals. The competition is funded and judged by Chris Burch ’76, founder and chief executive of Burch Creative Capital and cofounder of high-end fashion label Tory Burch LLC.
A total of 11 Ithaca College teams presented at the Southern Tier regional of the New York State Business Plan Competition, collectively winning $6,750 — the largest amount of prize money won by any participating school. In addition to Reynolds, two other IC teams advanced to the state finals as a result of their regionals success.
SnoBall, a multifunctional, adaptable personal ice massager designed to improve healing by combining the anti-inflammatory and pain reducing qualities of ice with the tissue remodeling capabilities of massage, took first place in the biotechnology/health care category and first place overall.
Cravings Delivered, a dessert delivery shop focused on providing delicious, convenient, custom sundaes and other desserts directly to college students’ doorsteps in the key craving hours, took second place in the products/services category.
Push Interactive, a software program that makes consumer location tracking and interactive experiences available to retailers at a low cost, and Story Quest, an interactive storytelling experience, earned judges choice awards at the regional competition.
The NYBPC was established to encourage innovation and entrepreneurship throughout New York’s colleges and universities. Entries are judged on implementation, market need, product readiness and overall presentation. For more information on the NYBPC, visit http://www.sunycnse.com/newyorkbusinessplancompetition.aspx.