Two Seniors Win Advertising Awards
"We have found the qualified minorities
the industry is looking for," said American
Advertising Federation president & CEO Wally Snyder at
his organization's two-day conference in New York in February
--- and he found two of them at Ithaca College.
The AAF Foundation, in partnership with Advertising Age magazine,
sponsors the "25 Most Promising Minority Students"
in advertising awards. The program, in its second year, was designed
to foster the hiring and recruitment of minority candidates.
Minorities currently comprise just 4 percent of the industry,
which needs to reach a diverse and rapidly changing demographic
Eighty percent of the minority students from
the first program are working in the advertising industry for
employers like Nike, Leo Burnett Company, DDB Needham, BBDO,
Campbell-Ewald, Gotham, Campbell Mithun Esty, and Arnold Communications.
"We expect even better results this year," said Heide
Gardner, the AAF Foundation senior manager of diversity and strategic
This year's winners included two IC seniors:
TV-R majors Jonathan Rosenfeld and Clarissa Gonzalez .Their sponsor,
assistant professor of TV-R James Karrh, explained the process
of selection: "Each AAF adviser in the United States may
nominate up to two students for consideration. From this pool,
the 25 most promising are selected, as well as a number of 'honorable
mentions.' Note that IC is one of only four schools where both
students nominated made it into the final group of 25."
promising: Clarissa Gonzalez '98, comedian George Wallace, Jonathan
Rosenfeld '98, and TV-R assistant professor James Karrh at the
Photo by Monica Morgan
Winning students and their academic advisers
were flown to New York City to network with some of the minority
advertising legends they cited in their competition essays and
to meet with recruiters and executives from large agencies, advertisers,
and media companies. The event culminated with a salute to the
students at an awards luncheon, emceed by comedian George Wallace,
recipient of a 1995 American Comedy Award for best stand-up comedian
and a former advertising executive himself.
Gonzalez, currently attending the College's
Los Angeles program and interning at an L.A. agency, attended
the conference with Rosenfeld and Karrh. She said, "It felt
good that Jonathan and I were recognized for our hard work. He's
in the creative side of advertising; I'm in the account management
side. [She has a media management concentration; Rosenfeld's
is advertising and public relations.] The award tells people
that we've been trained properly at IC and have an enthusiasm
for the field of advertising and communications in general."
Rosenfeld commented, "We met so many
powerful, wonderful people at the conference, people who are
industry leaders. It was great to have dinner with them and to
now have their business cards in my wallet, to have them as contacts.
I'm a scholarship student, and that made me strive to do my best.
This award is a good reflection on the education I've gotten
here." Added Gonzalez, "We've learned a lot, but we've
had a lot of fun, too."