The Fall 2022 enrollment and yield of new undergraduate students exceeded our budgeted target (1,309 new, first-time full-time students and 101 full-time transfer students vs. a budget of 1,270 and 80). Last year the college aimed to increase yield to 12% from 11%, even with annual declines in yield happening nationally. Instead, it increased yield to 14.0%.
Among the strategies positively impacting yield were our midstream adjustment to our financial aid awarding strategy as well as the success of our emphasis on campus visits and the four-year financial forecast and direct cost increase caps. As a result, for the 2022-23 cycle, we focused our efforts on communicating earlier, more effectively, and more frequently about the visit grant and all aspects of the Ithaca Commitment. We have also expanded campus visit opportunities for admitted and prospective students.
Mark Eyerly, Vice President for Marketing and Communications joined Ithaca College in July 2023. This new and critical position will work closely with the division of Enrollment and Student Success to ensure that Ithaca College’s marketing and enrollment strategies are aligned and in service to our enrollment goals.
Philanthropy also plays an important role in the college’s financial future. This year, the Ithaca College community came together to raise more than $2.5 million dollars for Giving Day 2023.
Laine Norton, Vice President for Philanthropy and Engagement joined Ithaca College in July 2023. Her experience and expertise will greatly enhance this important division of the college and will provide critical leadership to help the college increase its alumni engagement and philanthropic support for the college.