IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 12:03AM

Scott Hamula, associate professor of strategic communication
Inc. Magazine turned to Hamula for advice on how to promote a new company. He recommended an old-school tactic that still works: find a complementary business and ask if it will stuff its bags with a coupon or add a promo code to its site for your new business.

Outlet: Inc. Magazine
Publication Date: August 15, 2012
Headline: “7 promotional stunts that work


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