IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 3:33PM

Michael McCall, professor of marketing and law
It may be worth your time to enroll in a hotel loyalty program, reported the New York Times, but you might want to check the details. Some hotels may demote or cancel the points of customers who stay infrequently. “It saves money, but can engender ill will,” said McCall.

Outlet: New York Times
Publication Date: January 2, 2012
Headline: “Tending to the loyalists


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