IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

Tagged as “Marketing”

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Posted by Shannon Mazourek at 2:41PM

Scott Hamula, associate professor of strategic communication
Hamula spoke with Ron Insana, host of the Insana Quotient radio show, about the new role of social media in Super Bowl advertising. Follow the link to listen to the interview; Hamula’s section begins at the 35 minute mark.

Outlet: IQ Radio


Posted by Shannon Mazourek at 1:57PM

Michael McCall, professor of marketing and law
Since the prospect of shopping on Black Friday can be daunting, Smart Money asked Michael McCall for some pointers to help shoppers avoid overdoing it. He says that just as visiting the grocery store while you’re hungry or tired may prompt you to throw more impulse purchases into the cart, long hours in the mall could...


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